I. Refereed Journals and Publications

[1]   Shin Kwang-Yong, Zhao-Liang, Qiu, Bing-Fu, Chen, About Computer-aided Logistic Support(CALS) Strategy, Policy-Making Reference(CSSCI), 1997, 50, (2): 26-28.

[2]   Shin Kwang-Yong, A Study on Integrated Marketing Communications, International Business Review(CSSCI), Vol.7 No.3, 1998, pp.58-62.

[3]   Jin, Ming-Lu, Kwang-Yong, Shin, Another Analysis of Enterprises Stakeholders and Interest Group, Modern Finance and Economics, 103(8), 1998:2-9.

[4]   Li, Wei-an and Kwang-Yong Shin, Corporate Survival Strategy in the age of Asian Financial Crisis, Nankai Business Review(CSSCI), Vol.1, No.1, 1998, pp.9-15.

[5]   Shin Kwang-Yong, Focus on Integrated Marketing Communications, CEO & CIO, Vol.22, No.2, 1999, pp. 40-43.

[6]   Shin Kwang-Yong, The 9S’s Model of Integrated Marketing Communications, CEO & CIO, Vol.22, No.2, 1999, pp. 44-45.

[7]   Shin Kwang-Yong, Knowledge Information Network in the age of Knowledge Management, Nankai Business Review(CSSCI), Vol.2, No.1, 1999, pp.35-40.

[8]   Shin Kwang-Yong, Quick Response Management and Corporate Survival Strategy, Nankai Business Review(CSSCI), Vol.2, No.5, 1999, pp.26-31.

[9]   Shin Kwang-Yong, Showing Enterprise’s Prospect – Studying on the Strategy of Enterprise Existence(Part I), Chemical Industry Management, No.12, 1999, pp.28-30.

[10] Shin Kwang-Yong, Showing Enterprise’s Prospect – Studying on the Strategy of Enterprise Existence(Part II), Chemical Industry Management, No.1, 2000, pp.37-39.

[11] Shin Kwang-Yong, Showing Enterprise’s Prospect – Studying on the Strategy of Enterprise Existence(Part III), Chemical Industry Management, No.2, 2000, pp.34-36.

[12] Shin Kwang-Yong, Showing Enterprise’s Prospect – Studying on the Strategy of Enterprise Existence(Part IV), Chemical Industry Management, No.12, 2000, pp.31-33.

[13] Shin Kwang-Yong, An Exploratory Study on Outsourcing Strategy, Journal of Tianjin University of Commerce, Vol.21, No.1, 2001, pp.23-26.

[14] Shin Kwang-Yong, Research of the Strategic Framework for Obtaining Outside Resources, Policy-Making Reference(CSSCI), Vol.14, No.1, 2001, pp.2-8.

[15] Shin Kwang-Yong, Fei Li and Seong-Up Lee, A Study of Core Competence in Virtual Derive Corporation, Nankai Business Review(CSSCI), Vol.4, No.3, 2001, pp.4-10.

[16] Shin Kwang-Yong, Decision-Making Framework for Outsourcing Strategies and Electronics Manufacturing Services, Journal of Shenzhen University(CSSCI), Vol.18, No.4, 2001, pp.49-55.

[17] Shin Kwang-Yong, Bin, Yuan, Xin-Yu, Wu, The Strategy Clues of Chinese Medicine and Healthcare Corporation Adopting Integrated Marketing Communications, Nankai Business Review(CSSCI), Vol.4, No.3, 2002, pp.62-68.

[18] Shin Kwang-Yong, In-ho, Kang, A Study on the Conception Framework of Integrated Marketing Communications Information System, Chinese MIS, Vol.1, No.1, 2003, pp.119-128.

[19] Li Wei-an, Kwang-Yong, Shin, A Study on Nonprofit Organization: It's Management and Enclosure, Business Management Review, Institute of Industrial Management Research, Keimyung University, Korea, Vol.35, No.1, 2002, pp.371-388.

[20] Shin Kwang-Yong, Bin, Yuan, The Implementation Mode of IMC in Supply Chain, China Industrial Economics(CSSCI), No.9, 2003.

[21] Shin Kwang-Yong, Bin, Yuan, A Study on the Corporate Vision and Visioning Procedure, Forecasting(CSSCI), No.12, 2003.

[22] Shin Kwang-Yong,  The Strategic Explore of Chinese Healthcare Corporation Adopting Integrated Marketing Communications Under the WTO System, Business Management Review, Institute of Industrial Management Research, Keimyung University, Korea, Vol.36, No.2, 2003, pp. 223-252.

[23] Shin Kwang-Yong, Qu Fei-Yu, A Study on the Implementation of IMC in Public Health Crisis--a case of' SARS in China', Foreign Economy and Management(CSSCI), No.3, 2004, pp.33-38.

[24] Shin Kwang-Yong, Qu Fei-Yu, The New Subject of Corporate Communication--Marcom Manager, China Soft Science(CSSCI), No.4, 2004, pp.98-104.

[25] Shin Kwang-Yong, Qu Fei-Yu, Shang Rui, A Study on the Restructuring Model of Organization: Based on Integrate Marketing Communications Strategy, Management Science(CSSCI), No.4, 2004, pp.2-9.

[26] Shin Kwang-Yong, Qu Fei-Yu, The Study on Model of Integrated Service Marketing Communications Strategy, HuaDong Economy Review, No.4, 2005, pp.25-28.

[27] Shin Kwang-Yong, Qu Fei-Yu, The Study on Model of Integrated Service Marketing Communications Strategy, Forecasting(CSSCI), No.1, 2006, pp.17-21.

[28] Shin Kwang-Yong, Young-Jin Lew, Ke-Min He, A Study on the Performance Index System of Integrate Marketing Communications Strategy, Management Science(CSSCI), No.1, 2006, pp.42-49.

[29] Shin Kwang-Yong, A Study on the Implementation Model of Corporate Crisis Management, Journal of Inner Mongolia Finance and Economics College, ISSN 1004-5295, No.6, 2006, pp.36-41.

[30] Shin Kwang-Yong, Hee-Soo, Lee, A Study on the Integrated Marketing Communications Organization Mode of Nonprofit Organization’s Supply Chain, Logistics Technology, ISSN 1005-152X，vol.26, no.11, Nov. 2007, pp.167-171.

[31] Shin Kwang-Yong, Yan, Chen, Hee-Soo, Lee, A Study on the Chinese Nonprofit Organization’s Supply Chain Integrated Marketing Communications Strategy Mode, ISSN 1005-152X，vol.27, no.1, Jan. 2008, pp.67-71. Transfer, Marketing, ISSN 1009-1351, no.4, 2008, pp.57-62.

[32] Shin Kwang-Yong, Chinese Traditional Culture and Modern Management Theory, China Collective Economy, ISSN 1008-1283, no.1, 2008, pp.46-47.

[33] Shin Kwang-Yong, Li-Wei, Chen, On Supply Chain Core Competitiveness of Chinese Manufacturing Enterprises, Logistics Technology, ISSN 1005-152X，vol.27, no.10, Oct. 2008, pp.194-198.

[34] Shin Kwang-Yong, Kim Young-Kyu, and Oh Seon-Young, The Integrated Marketing Communications Mode of Chinese MICE Enterprises, Asia Pacific Journal of Innovation and Entrepreneurship, ISSN: 2071–1395, Vol.2, No.1, 2008, pp.55-76.

[35] Shin Kwang-Yong, Byung-Soo Kim, Li-Wei Chen, A Study on the Corporate Social Responsibility Management Based on the Supply Chain Viewpoint, Logistics Technology, vol.28, no.7, Oct. 2009: 183-188.

[36] Kim Young-Kyu, Kwang-Yong Shin, Analysis of Current Status of Tourism Education in China and its Theoretical Viewpoint[J].Korean Journal of Tourism Research, Korea Academic Society of Tourism Management, 2009,24(2):301-314.

[37] Shin Kwang-Yong, Li-Wei Chen, Yuan-You Liu, A Study on the Stakeholders Relationship Management Mode of Chinese Nonprofit Organization’s Interactive Integrated Marketing Communications, Journal of Asia Review, Asia Research Institute, Dongguk University, 2009,1(1):94-120.

[38] Shin Kwang-Yong, Tong-Gang Liu, Yuan-You Liu, A Study on the Corporate Social Responsibility Report System of Chinese Logistics industry, Logistics Technology, 2010,29(13):17 -20.

[39] Shin Kwang-Yong, Liu Tong-Gang, Bai Li-Hui, Yuan-You, Liu, A Study on E-Corporate Social Responsibility Report from the Integrated Marketing Communications Angle, China Soft Science(CSSCI), 2010, 24(11):93-97.

[40] Shin Kwang-Yong, In-Suck Park, Na Zhao, A Study on the Strategic Management Philosophy Thinking : Based on Pre-Qin Militarist School, Journal of Asia Review, Asia Research Institute, Dongguk University, 2010,2(1):79-99.

[41] Shin Kwang-Yong, Tong-Gang Liu, Li-Hui Bai, A Study on the E-CSR Report System of Chinese Listed Company: Based on Integrated Marketing Communications, Journal of Asia Review, Asia Research Institute, Dongguk University, Vol.2, No.1, Dec. 2010:101-128.

[42] Shin Kwang-Yong, Na Zhao, Construction of Agile Supply Chain Performance Evaluation System: Based on the Value Mode, Logistics Technology, 2011, 30(4):107 -109,117.

[43] Shin Kwang-Yong, Na Zhao, Tong-Gang Liu, Research on the Corporate Brand Integrated Marketing Communication Strategy: based on Classification Matrix, China Collective Economy, 2011(3):73-74.

[44] Shin Kwang-Yong, Na Zhao, Hyo-Joon Son, An Analysis of Aluminum pallet Effectiveness and Development Prospects under the Low CO2 Economy, Logistics Technology, 2011, 30(7):181-183,192.

[45] Shin Kwang-Yong, Na Zhao, The Construction of Factors System Influencing Enterprise Business Outsourcing Decision, Logistics Technology, 2011, 30(8):4 -7.

[46] Shin Kwang-Yong, Jing Yang, Hong-Woo Kim, Sung-Kun Lee, Research on the Application Mode of Interactive Integrated Marketing Communications in Supply Chain Management, Logistics Technology, 2012,31(7):304-308.

[47] Shin Kwang-Yong, Hong-Woo Kim, Jing Yang, Sung-Kun Lee, Research on the Downstream Supply Chain Management of Household Appliance: Based on Corporate Experiential Marketing, Logistics Technology, 2012, 31(9):332-335.

[48] Shin Kwang-Yong, Integrated Marketing Communications in the Mega Data Age: The Application of Interactive Integrated Marketing Communications in the Supply Chain Management, PKU Business Review, 2012, 10: 52-59.

[49] Shin, Kwang-Yong, Ge Fa-Quan, Sun Yu-Liang, Hu Biao, Definition and Implementation of Mutually Beneficial Nonprofit Organization: Based on Integrated Marketing Communications[J]. Business Management Research, 2013,46(2):93-115.

[50] Charles M. Vancea, Irene Hau Siu Chowb, Yongsun Paik and Kwang-Yong Shin, Analysis of Korean expatriate congruence with Chinese labor perceptions on training method importance: implications for global talent management, The International Journal of Human Resource Management, 2013, Vol. 24, No. 5, 985–1005.

[51] Shin, Kwang-Yong, Ge Faquan, Qin Pengfei Peng Xiaodong Research on Logistics Management Mode of Mutual Benefit Non profit Organizations Based on Creating Shared Value [J]. Logistics Technology. 2015, 34 (1, the second half of the year): 33-37

[52] Shin, Kwang-Yong, Lin Mingzheng, Ge Faquan Peng Xiaodong Qin Pengfei Yang Jing. An Empirical Study on the Perception of Administrative Managers of Integrated Marketing Communication in Tianjin Private University [J] Intellectual Creation (Tokyo, Japan, Journal of the Japanese Chinese Society of Humanities and Social Sciences). 2015 (6): 182-196

[53] Shin, Kwang-Yong, Lin Mingzheng, Ge Faquan Research on the supply chain governance of mutually beneficial non-profit organizations based on QR and ECR [J] Logistics technology 2015, 34 (March): 23-26

[54] Peng Xiaodong, Shin, Kwang-Yong, Ge Faquan Service innovation of third-party logistics enterprises based on customer participation [J]. Logistics technology 2015, 34(08): 110-113.

[55] Shin, Kwang-Yong, Peng Xiaodong Qin Pengfei, Research on the impact of customer interaction in virtual brand community on customer participation value co creation -- taking experience value as intermediary variable [J]. Journal of Management, 2016,12:1808-1816

[56] Peng Xiaodong, Shin, Kwang-Yong, Research on the impact of virtual community sense on customer participation in value co creation -- an empirical study based on virtual brand community [J] Manage comments, 2016(11): 106-115

[57] Zhao Yanhua, Li Wenzhong, Shin, Kwang-Yong, Tianjin: Construction of the Strategic System of Marine Culture Industry [J] Open Guide 2016(02): 33-37.

[58] Shin, KwangYong, Ge Fa-Quan, Qin Peng-Fei. Establishment path and management innovation of mutually beneficial nonprofit organization (MBNPO): A study based on integrated marketing communications (IMC) theory. Asia Pacific Journal of Innovation and Entrepreneurship, 2017, 11(1): 63-80.

[59] Wang, Jinli, Shin Kwangyong, Qin Pengfei, Peng xiaodong, Online Customer Satisfaction, Customer Inertia and Customer Loyalty: A Dynamic Contingency Mechanism[J]. Chinese Journal of Management. 2017(11):1681-1689.

[60] Shin, Kwangyong, Liu Zhizhong, Qin Pengfei, Wang Jinli, Study on Big Client Relationship Management Mode of Purchasing BPO Enterprise: In the Case of Samsung Group Purchasing BPO Company[J]. Logistics Technology. 2017. 36(8): 124-130.

[61] Shin, Kwangyong, Qin Pengfei, Liu Zhizhong, Wang Jinli, Decision-making Concerning Loan-to-value Ratio in Inventory Pledge Financing, Based on D-S Evidence Theory [J]. Logistics Technology. 2017. 36(7): 92-96.

[62] Ge, Faquan, Shin Kwangyong, A study of enterprise strategies of coping with environmental changes from the perspective of interdependence relationship by taking Haier Group as an example[J]. Science Research Management. 2018, 39(5): 112-119.

[63] Kim, Kyungmi, Hyunjun Park, Kwang-Yong Shin, Korean Company’s Organizational Culture and its Effectiveness on Employees’ Behaviors[J], Industrial Innovation Research, 2018. 34(3): 215-244.

[64] Qin, Pengfei, Shin  Kwangyong, Hu Wangbin, Wang Xingxing, Effect of Knowledge Search on Innovation Capability: Based on Double Moderating Function of Knowledge Absorptive Capability and Knowledge Integration Capability [J]. Chinese Journal of Management, 2019, 16(02): 219-228.

[65] Wang, Jinli, Shin, Kwangyong, Li Guihua, Why Customers Keep Loyalty to A Singular Web Store? Online Customer Inertia Perspective [J]. Commercial Research. 2019(4): 1-11.

[66] Shin, Kwangyong, Ryu Jijoong, Peng Xiaodong, Research on Impact of Purchasing BPO Service Quality on Long-Term Relationship Orientation [J], Logistics Technology. 2019. 38(10): 54-60+66.

[67] Shin, Kwangyong, Zhongtian Shen, Haekun Shin, Shiyao Zhang, Ke Chen, Lijie Li, The Mechanism of How Integrated Marketing Communications Influence on the Chinese Online Customer’s Repurchase Intention[J].Science Journal of Business and Management, 2021, 9(1): 26-38.

[68] Shin, Kwangyong, Haekun, Shin, Lijie, Li, Research on the influencing factors of integrated marketing communications and customer satisfaction of fresh e-commerce enterprises -- value co-creation as the intermediary variable [J]. Logistics technology, 2021. 40(10): 35-42.

[69] Shin, Kwangyong, Ke, Chen, Haekun, Shin, Hanyue, Zhang, Research on the Impact of Integrated Marketing Communication Consistency on Customer Buying Behavior -- Based on the empirical analysis of Chinese transactional platform enterprises Institute of Industrial Relations, Kyunghee University, Korea Journal of Industrial Relations [J], Vol.46. 2021 (12): 87-118.

II. Chapters in Books

[1]   Shin Kwang-Yong, An Expletory Study on Corporate Vision, in Shin Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001, pp.1-23.

[2]   Shin Kwang-Yong, IMC Strategy Executive--Marcom Manager, in Shin Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001, pp.24-51.

[3]   Shin Kwang-Yong, The Consolidation of Integrated Marketing Communications Strategy and Marketing Information Technology, in Shin Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001, pp.52-72.

[4]   Shin Kwang-Yong, An Enclosure Study on Nonprofit Organization Management, in Shin Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001, pp.73-97.

[5]   Shin Kwang-Yong, An Expletory Study on Quick Response Management and Electronic Commerce, in Shin Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001, pp.98-125.

[6]   Shin Kwang-Yong, Jun-Rong Tan, An Expletory Study on Global Knowledge Information Network in the Age of Knowledge Management, in Shin Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001, pp.175-196.

[7]   Shin Kwang-Yong, Fei Li and Li-song, Feng, A Study of Virtual Derive Corporation Model, in Shin Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001, pp.197-218.

[8]   Shin Kwang-Yong, Seong-Up, Lee, Decision-Making Framework of Outsourcing Strategy and Electronics Manufacturing Services, in Shin Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, The China Material Publishing, Beijing, China, May 2001, pp.219-234.

[9]   Shin Kwang-Yong, A Research on the Framework of Integrated Marketing Communications Information System, in Chen, BingFu et. al, Management Forward-Theory and Methodology, China Economy Publishing, 2004, pp.285-298.

[10] Shin Kwang-Yong, Summarize of Nonprofit Organization Management, in Nonprofit Organization Management, China High Education Publishing, 2005.

[11] Shin Kwang-Yong, The General Situation of Korea’s Small and Medium Enterprise Policy, in China Small and Medium Enterprise White Paper, China Reference Publishing, 2005.

[12] Zhang Yu-Li, Kwang-Yong, Shin, The General Situation of USA’s Small Enterprise Policy, in China Small and Medium Enterprise White Paper, China Reference Publishing, 2005.

[13] Zhang Yu-Li, Kwang-Yong, Shin, The General Situation of EU’s Small and Medium Enterprise Policy, in China Small and Medium Enterprise White Paper, China Reference Publishing, 2005.

[14] Shin Kwang-Yong, Xin-Yu, Wu, A Comparative Research on the ICT Companies’ Marketing Strategy and Practice: Between China and Korea, in Cui, Xun Ed., Economic Globalization and the Localization of Korean Enterprises in China, Beijing, Economic Science Publishing, Dec., 2004, ISBN 7-5058-4598-5/F.3870.

[15] Shin Kwang-Yong, Summary of Nonprofit Organization, in Li, Wei-an Ed., Nonprofit Organization Management, Beijing, High Education Publishing, Nov., 2005, pp.2-20.

[16] Shin Kwang-Yong, A research on the Country Origin of Promoting the Technological Innovation Service System of Small and Medium-sized Enterprises to Build the Relevant Measurement, in International Public Research in Policy of Autonomous Innovation of Small and Medium-sized Enterprises: The Fourth Fascicle - System Construction, Ministry of Science and Technology of the People´s Republic of China, Innovation Fund for Small Technology-based Firms, Part II, Dec. 2005, pp.19-170.

[17] Shin Kwang-Yong, European Enterprise and Innovation Center  Network: EBN, in International Public Research in Policy of Autonomous Innovation of Small and Medium-sized Enterprises: The Fourth Fascicle - System Construction, Ministry of Science and Technology of the People´s Republic of China, Innovation Fund for Small Technology-based Firms, Chapter 10, Dec. 2005, pp. 245-291.

[18] Shin Kwang-Yong, The Korea’s Innovative Technology Support System of Small and Medium-sized Enterprises: INNO-BIZ, in International Public Research in Policy of Autonomous Innovation of Small and Medium-sized Enterprises: The Fourth Fascicle - System Construction, Ministry of Science and Technology of the People´s Republic of China, Innovation Fund for Small Technology-based Firms, Chapter 14, Dec. 2005, pp.345-396.

[19] Shin Kwang-Yong, Production, Teaching, Research Cooperation and The Technological Innovation Support System of Small and Medium-sized Enterprises of Japan, in International Public Research in Policy of Autonomous Innovation of Small and Medium-sized Enterprises: The Fourth Fascicle - System Construction, Ministry of Science and Technology of the People´s Republic of China, Innovation Fund for Small Technology-based Firms, Chapter 16, Dec. 2005, pp. 447-466.

[20] Shin Kwang-Yong, The Structure Change of Chinese Enterprises in the Post Olympic, in Park Seong-Rok ed., The Change of China and Korea’s Task in the Post Beijing Olympic, ISBN: 978-89-88958-65-0, Seoul, Good Information, 2008, pp.331-413.

[21] Shin Kwang-Yong, Oh Seon-Young,  Ma Yue-Ping, "The Integrated Marketing Communications Mode of Chinese MICE Enterprises," in Yanling Zhang, Ed., Proceedings for the 4th Euro-Asia Conference on Environment and Corporate Social Responsibility: Tourism, MICE and Management Technique Session(Part II), Sep., 2008,  Wissenschaftlicher Verlag, Berlin, Germany, ISBN:978-3- 86573-435-8, pp.40-46.

[22] Shin Kwang-Yong, "The Integrated Marketing Communications Mode of Chinese MICE Enterprises," in Yanling Zhang, Ed., MICE Management in China, 2009,  Wissenschaftlicher Verlag, Berlin, Germany, ISBN:978-3-86573-479-2, pp.61-91.

[23] Shin Kwang-Yong, The Guiding Role of the Ancient Chinese Philosophy in the Modern Corporate Vision Transcend, in Dai Wei-Yang, Jin-Long Yu Ed., Sinology Study and Chinese Language Teaching, ISBN:978-739-622-4, Taipei, Wanjuanlou Publishing, Sep. 2009: 163-196.

III. Refereed Conference Papers

[1]   Shin Kwang-Yong and Feng-Yi Yao, Jin-Jiang Su, The Operation and Development of China’s BOT, Proceedings of the 3^rd Conference and Implementation of Chinese Channel’s Civil Construction In Taipei, National Taipei University of Technology, July 23-24, 1998, pp.461-472.

[2]   Li Wei-an and Kwang-Yong Shin, Asian Financial Crisis and Enterprises' Survival Strategy, Proceedings of the IFSAM Management Conference‘99 InBeijing, July 18-21, 1999.

[3]   Shin Kwang-Yong and Fei, Li, How the Service Industry Capitalizes on IMC, Proceedings of The 5^th NIBES General Meeting and International Conference on Research in Economy and Management Studies of the 21^st Century, Dalian University of Technology, Liaoning People’s Publishing, 2000, pp.123-129.

[4]   Li Fei and Kwang-Yong Shin, Analysis on the Abuses of the Manufacturing Industry's Technological Development System in China, Proceedings of The 5^th NIBES General Meeting and International Conference on Research in Economy and Management Studies of the 21^st Century, Dalian University of Technology, Liaoning People’s Publishing, 2000, pp.85-91.

[5]   Li Wei-An and Kwang-Yong Shin, A Study on Nonprofit Organization: It's Management and Enclosure, Proceedings of the Nankai-Keimyung International Management Conference 2001, Tianjin, Nankai University, November 21-22, 2001, pp.1-11.

[6]   Shin Kwang-Yong, The Strategic Explore of Chinese Healthcare Corporation Adopting Integrated Marketing Communications Under the WTO System Proceedings of the Nankai-Keimyung International Management Conference‘2002 InDaegu, Korea, Keimyung University, May 27-28, 2002.

[7]   Shin Kwang-Yong, The Integrated Marketing Communications Strategy of Chinese Healthcare Corporation, Proceedings of KAIBA General Meeting and Summer Conference 2002, Korean Association of Industrial Business Administration, KAIBA, 16, August 2002, pp.417-437.

[8]   Shin Kwang-Yong, In-ho Kang, A Study on the Conception Framework of Integrated Marketing Communications Information System, Proceedings of the 8^th Cross-Strait Conference on Information Management Development Strategy, Macau University of Science and Technology, Macau, China, November 9-10, 2002, pp.407-415.

[9]   Shin Kwang-Yong, An Expletory Study on Leadership and Entrepreneurship Main Subjects, Proceedings of The First Meeting of Innovation and Entrepreneurship Conference, Nankai University, Tianjin, China, Sep. 2003, pp.277-285.

[10] Shin Kwang-Yong, Fei-Yu Qu, The Enclose Study of the Marcom Manager, Proceedings of the Nankai-Keimyung International Management Conference 2003, Tianjin, Nankai University, November 13-14, 2003.

[11] Shin Kwang-Yong, Bin Yuan, A Study of the Symbiosis Pattern of Supply Chain: Based on Stakeholders Theory, Proceedings The 2nd International Symposium of Corporate Governance, Corporate Governance and Management Innovation, Tianjin, Nankai University, November 15-16, 2003.

[12] Park, Myung-Ho, Kwang-Yong Shin, Xin-Yu Wu, A Comparative Study on the Korean and Chinese Information and Communication Technology Companies’ Marketing Strategy, Proceedings of the Nankai-Keimyung International Management Conference‘2004 InDaegu, Korea, Keimyung University, May 12-13, 2004.

[13] Shin Kwang-Yong, Hyung-Sik Choi, A Study on the Corporate Sports Marketing Management Mode: Based on Integrated Marketing Communications Theory, Proceedings of the Nankai-Keimyung International Management Conference 2005, Tianjin, Nankai University, April 13-14, 2005.

[14] Shin Kwang-Yong, Yan Chen, A Study on the e-CRM Model of Internet Shopping Mall Taobao: Based on Integrated Marketing Communications, Proceedings of the The International Symposium of Trading and e-Commerce Policy: Under the era of WTO, Tianjin, Nankai University, Jan. 13-14.

[15] Chen Yan, Kwang-Yong Shin, A study on the Mode of Net Entrepreneur in Days of Electronic Commerce, Proceedings of the International Symposium on Entrepreneurship Research and Education, Tianjin, Nankai University, April 10-11.

[16] Shin Kwang-Yong, Yan-Hui Liu, An Expletory Study on the Mode of Interactive Integrated Marketing Communications Management, Proceedings of the International Symposium on Trading and E-Business between Korea and China: Northeast Asian era of Ubiquitous Environment, Korea Global E-Business Association, Seoul, Korea, Dongguk University, June 15, 2006, pp.453-488. (ISBN: 89-958277-0-X 93320)

[17] Shin Kwang-Yong, Yan Chen, Sun-Young Oh, A Study on the Chinese Nonprofit Organization’s Network Integrated Marketing Communications Mode, Proceedings of the Nankai-Keimyung International Management Conference 2007, Tianjin, Nankai University, April 25-26, 2006, pp.93-132.

[18] Shin Kwang-Yong, Rui Shang, Yan Chen, A Study on the Chinese Nonprofit Organization’s Integrated Marketing Communications Organization Mode, Proceedings of the International Conference of East Asia Trade and Economy Development, Tianjin, Nankai University, 17, June, 2007, pp.111-120.

[19] Shin Kwang-Yong, The Application of Chinese Ancient Philosophy in the Modern Enterprise Management, Proceedings of the Conference of Synthetic Innovation and Modern Trend of Chinese Philosophy, Tianjin, Nankai University, 24-25, Nov., 2007.

[20] Shin Kwang-Yong, The Exploration of Chinese Ancient Management Philosophy’s Methodology, Proceedings of the Nankai-Keimyung International Management Conference‘2004 InDaegu, Korea, Keimyung University, 7, May, 2008, pp.141-161.

[21] Shin Kwang-Yong, Zhen Zhang, Li-Wei Chen, A Study on the Chinese Nonprofit Organization’s Interactive Integrated Marketing Communications Model, Proceedings of the International Symposium on Northeast Asia Trade Cooperation Vision and Task, Gyungju, Korea, Dongguk University, June 5, 2008, pp.149-169.

[22] Shin Kwang-Yong, The Guidance Function of Chinese Anciently Philosophy in the Construction of Modern Corporate Vision, Proceedings of the International Symposium on Northeast Asia Trade Cooperation Vision and Task, Gyungju, Korea, Dongguk University, June 5, 2008, pp.189-219.

[23] Shin Kwang-Yong, Seon-Young Oh, Yue-Ping Ma, The Integrated Marketing Communications Mode of Chinese MICE Enterprises[C].Proceedings for the 4th Euro-Asia Conference on Environment and Corporate Social Responsibility: Tourism, MICE and Management Technique Session(Part II), Sep. 20-21, 2008, TianJin, China: 40-46.

[24] Shin Kwang-Yong, Yuan-You Liu, A Study on the Integrated Marketing Communications Mode of Non-profit Organization: Based on 2Rs Paradigm, 2009 International Symposium of Dongguk-Nankai, Proceedings of the International Symposium of the World Economic Crisis and Co-operation of Northeast Asia, 19 June 2009: 60-79.

[25] Shin Kwang-Yong, Chen Li-Wei, Bai Li-Hui, Liu Yuan-You, A Study on the Corporate Social Responsibility Report System of Chinese Listed Companies: Based on Integrated Marketing Communications. Proceedings for the International Conference on Engineering and Business Management(EBM 2010), March 25-27, 2010, Chengdu, China:429-432.

[26] Shin Kwang-Yong, Chen Li-Wei, Liu Tong-Gang, Bai Li-Hui. A Study on the Corporate Social Responsibility Report System of Chinese Listed Companies[C]. Proceedings of the 6th Euro-Asia Conference on Environment and CSR(2010), Istanbul, Turkey, March 19, 2010:63-68.

[27] Shin Kwang-Yong, Liu Tong-Gang, Bai Li-Hui. A Study on the E-CSR Report System of Chinese Listed Company: Based on Integrated Marketing Communications[C]. 2010 International Conference for the Political and Economic Cooperation between Korea and China. Dongguk University, Seoul, Korea, June 23, 2010:1-19.

[28] Shin Kwang-Yong, An Integrated Study on the Philosophy Thinking of Pre-QinMilitaristSchooland Corporate Strategic Management, Korea-China Social Science association, 2010 Winter International Academic Conference, China Tianjin, Nankai University, 16 Dec. 2010.

[29] Shin Kwang-Yong, Chinese MICE Enterprise’s Integrated Marketing Communications Model, in Xu Hong, Yan-Bo Yao Ed., Destination Marketing and Management: The 1^st session of the Nankai Tourism International Symposium, China Tourism Press, March 2011: 2-35.

[30] Shin Kwang-Yong, Yuan-You, Liu, Liu Tong-Gang, A Comparative Study on the Corporate Social Responsibility Reports System of Chinese and Japanese, Sino-Japanese Cultural Study and Theory Proceedings, Shenyang, Northeastern University Press, July 2011: 135-158.

[31] Shin Kwang-Yong, Ge Faquan Research on Integrated Marketing Communication of Mutual Benefit Aged Care Institutions [C]. 2013 China Practice Management Forum 2013 11.30-12.1: (CD file name 054, pages 1-13)

[32] Shin, Kwang-Yong, Sun Yu-Liang, Yang Jing, Kim Hong-woo, Definition and Implementation of Mutually Beneficial Nonprofit Organization: Based on Integrated Marketing Communications[C]. Daegu, Republic of Korea: The 10th Keimyung -Nankai International Conference of Management and Economy Between China and Korea Proceedings, 8, April, 2013: 13-27.

[33] Shin, Kwang-yong, Sun Yuliang, Ge Faquan, Hu Biao, Yue Songchen. An Empirical Research of Chinese Mutual-beneficial Non-profit Organizations: Based on Service Integrated Marketing Communications[C]. Tianjin, China: The 11th Nankai-Keimyung International Conference of Management and Economy Between China and Korea Proceedings, 17, April, 2014: 87-118.

[34] Kwang-yong, Ge Faquan, Lin Mingzheng, Peng Xiaodong, Qin Pengfei, Research on stakeholder management model of non-profit organizations based on mutual benefit of creating shared value [C] 2014. 2014 China Business Culture and Management Academic Conference Jinan Shandong University December 20, 2014

[35] Ge Faquan, Lin Mingzheng, Shin, Kwang-yong, An Analysis of Transition Path from Traditional Enterprise to Social Enterprise[C] Jinan, China, Shandong University: 2014 China Business Culture and Management Conference Proceedings, 20, Dec., 2014

[36] Shin, Kwang-Yong, Ge Fa-Quan, Qin Peng-Fei, Applying Ambidextrous Organization to Optimize the Management of Mutually Beneficial Nonprofit Organization[C]. Daegu, Republic of Korea: The 12th Keimyung-Nankai International Conference of Management and Economy Between China and Korea Proceedings, 16, April, 2015: 155-164.

[37] Shin, Kwang-Yong, Fa-Quan Ge, Peng-Fei Qin, Jin-Li Wang, Ji-Joong, Ryu, The Transition Path and Management Innovation of Social Enterprise[C]. Tianjin, China: The 13th Nankai-Keimyung International Conference of Management and Economy Between China and Korea Proceedings, 20, April, 2017: 87-98.

[38] Shin, Kwang-Yong, Zhong-Tian Shen, Hae-Kun Shin, Research on the Implementation Process and Organization Structure Design of Integrated Marketing Communications Strategy[C]. Tianjin, China: The 15th Nankai-Keimyung International Conference on Management Frontiers and New Horizons Proceedings, 20, April, 2017: 86-109

IV. Books

[1]   Shin Kwang-Yong and Alexis Tam, In Search of Management New Paradigm, China Material Publishing, Beijing, China, May 2001. ISBN 7-5047-1712-6/F.0609

[2]   Shin Kwang-Yong, Integrated Marketing Communications Strategy Management, China Material Publishing, Beijing, China, June 2001. ISBN 7-5047-1700-2/F.0605

[3]   Shin Kwang-Yong, Marcom Manager’s Working Model, Tianjin Renmin Publishing, September 2008, ISBN 978-7-201-06089-7

[4]   Shin Kwang-Yong, 18 Strategic Tools for the Corporate Survival and Development, Tsinghua University Publishing, June 2010, ISBN 978-7-302-21788-6

[5]   Shin Kwang-Yong, Corporate Social Responsibility Report Management, Tsinghua University Publishing, May 2012, ISBN 978-7-302-28410-9

[6]   Shin Kwang-Yong, Integrated Marketing Communication Strategy Management [M] Beijing: Tsinghua University Press, March 2013. ISBN 978-7-302-31141-6

[7]   Shin, Kwang-Yong The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model, Berlin, Heidelberg: Springer, July 2013. ISBN 978-3-642-38090-7.

[8]   Shin, Kwang-Yong Corporate Social Responsibility Reporting in China, Berlin, Heidelberg: Springer, March 2014. ISBN 978-3-642-54151-3.

[9]   Shin Kwang-Yong, Integrated Marketing Communications Strategy of Mutual Benefit Nonprofit Organizations[M] Taipei: Case Study, June 2014 ISBN 978-986-86326-4-6

[10] Shin Kwang-Yong, Research on the Integration of Philosophical Thoughts of Military Strategists and Enterprise Strategic Management in the Pre Qin Period [M], Tianjin: Tianjin Science and Technology Press, August 2020. ISBN 978-7-5576-8418-1

[1]    2012.3-2013.8, Tianjin MinWoo Electronics Co. sponsored project, The Strategic Planning of MinWoo Electronics Co. (PI)

[2]    2012.1-2014.12, Humanities and Social Science Fund project of Ministry of Education, Research on the Application of IMC in the Chinese Mutually Beneficial NPO. (PI)

[3]    2006.1-2010.10, Asia Research Center of Nankai University sponsored project, The Research on Integrated Marketing Communication Strategy of Chinese Nonprofit Organizations (PI)

* Ph. D Course

1. Integrated Marketing Communications Research

2. Comparative Management Research

3. Management Philosophy

* MA & MBA Course

1. Integrated Marketing Communications Strategy

3. Management Research

4. Corporate Ethics and Social Responsibility

2. Corporate Culture

* BA Course

1. Management Communication

2. Business Negotiation

3. Management Consulting

4. International Marketing Management

5. International Business Negotiation

6. Corporate Ethics

7. Cross Culture Management

8. Business Administration Research Design