Business Administration

Kwang-yong SHIN
Professor
Business Administration
Email:skyin@nankai.edu.cn
Tel: 23503650
中文
  • Biography

  • Research & Achievement

  • Projects

  • Teaching

Research Areas

IntegratedMarketing Communication Strategy: Marcom Manager, Stakeholders & InterestGroups, Marketing Public Relations

ComparativeManagement Research: Strategic Management, Marketing Strategy, Non-profitOrganization Management, Management Research Methodology

ManagementPhilosophy: Corporate Ethics, Corporate Social Responsibility, Corporate SocialResponsibility Report, Corporate Vision & Entrepreneurship


Education

2006.9-2009.7,PhD in Chinese Philosophy, Nankai University

1994.9-1997.12,PhD in Comparative Management, Nankai University

1989.8-1991.3,Master in Marketing, Keimyung University

1981.3-1988.2,Bachelor in Business Administration, Dongguk University

 

Further Educationand Training Experience

1995,Obtain Chinese Language Proficiency Test Level 8 Certificate

1993.9-1994.7,Learn Chinese in Nankai University Chinese Language Center

1993,Obtain Japanese Language Proficiency Certificate (The highest grade)

1991.10-1993.3,Learn Japanese in Trident School of Language, Nagoya, Japan



Professional Experience

2008.12-Present,Professor and Doctoral Tutor in Department of Business Administration, BusinessSchool, Nankai University

2007.12-2008.12,Associate Professor in Department of Business Administration, Business School,Nankai University

2000.12-2007.12,Associate Professor in Modern Management Institute, Business School, NankaiUniversity

1998.4-2000.12,Lecturer in Modern Management Institute, Business School, Nankai University

1989.3-1991.2,Account Executive at Daekyun Advertising Planning Ltd. 1988.3-1989.3, ManagingDirector, Department of Business Planning of Paris Blande Bakery Co,

1987.3-1988.3,Managing Director, Department of Business Planning of Boy’s Club Korea Ltd.

1983.1-1985.7,Military Service at Central Planning Department of Army College

 


Awards

[1]     2013.5, 1st Prize of Respectable Teaching Prize, Nankai University

[2]     2012.7, 1st Prize of Excellent Research Paper of Logistics Technology Journal, ChinaLogistics Productivity Promotion Center

[3]     2011.7, 2nd Prize of Excellent Research Paper of Logistics Technology Journal, ChinaLogistics Productivity Promotion Center

[4]     2010.6, 1st Prize of Excellent Research Paper of Logistics Technology Journal, ChinaLogistics Productivity Promotion Center

 


Social Service

Consultant

[1]     2013.7-Present, Advisory Committee, TheNational Unification Advisory Council, South Korean Government

[2]     2012.7-Present, Board of Education,Unification Education Center, Unification Ministry, South Korean Government

[3]     2010.7-2012.12, Advisory Committee,Saemangeum Committee, the Office of Prime Minister, South Korean Government

[4]     2010.1-2012.7, Vice President of theTianjin Korean Association and Chamber, China

 

ProfessionalActivities

[1]     2013.9-Present,Guest Professor in College of Chinese Language and Culture, Nankai University,Tianjin, China

[2]     2013.6-Present,Guest Professor, YiChun University, YiChun, China



Peer-Reviewed Journal Papers

2015

[1]     Shin K., Ge F., Qin P.,Peng X. A Study on the Logistics Management Model of Mutual-BeneficialNon-profit Organizations: Based on Creating Share Value. Logistics Technology, 2015,Vol.34, No1, 2:33-37. (Published in Chinese)

[2]     Shin K., Lin M. Ge F.Peng X. Qin P. Yang J. An Empirical Study on the Perception of Integrated MarketingCommunication to the Tianjin Private University Administrative Managers. Intelligenceand Creation (Journal of Humanities and Social Sciences Japan and ChinaInstitute), 2015, No6:182-196.

[3]     Shin K., Lin M., Ge F. AStudy on the Supply Chain Governance of Mutual-Beneficial Non-profitOrganizations: Based on QR and ECR. Logistics Technology, 2015, Vol.34,No3, 2:23-26. (Published in Chinese)

 

2013

[1]     Shin K., Ge F., Sun Y.and Hu B. Definition and Implementation of Mutually Beneficial NonprofitOrganization: Based on Integrated Marketing Communications. BusinessManagement Research, 2013, Vol.46, No.2: 93-115. (Published in Chinese)

 

2012

[1]     ShinK.,Yang J., Kim H. and Lee S. Research on the Application Mode of InteractiveIntegrated Marketing Communications in Supply Chain Management. LogisticsTechnology, 2012, Vol.31. No.7:304-308. (Published in Chinese)

[2]     ShinK.Integrated Marketing Communications in the Mega Data Age: The Application ofInteractive Integrated Marketing Communications in the Supply Chain Management. PKUBusiness Review, 2012, No.10:52-59. (Published in Chinese)

 

2011

[1]     ShinK. andZhao N. The Construction of Factors System Influencing Enterprise BusinessOutsourcing Decision. Logistics Technology. 2011, Vol.30.No.8:4-7. (Published in Chinese)

[2]     ShinK.,Zhao N. and Son H. An Analysis of Aluminum Pallet Effectiveness and DevelopmentProspects under the Low CO2 Economy. Logistics Technology. 2011,Vol.30. No.7:181-183,192. (Published in Chinese)

[3]     ShinK.,Zhao N. and Liu T. Research on the Corporate Brand Integrated MarketingCommunication Strategy: Based on Classification Matrix. China Collective Economy.2011, No.3:73-74. (Published in Chinese)

[4]     Shin K. and Zhao N.Construction of Agile Supply Chain Performance Evaluation System: Based on theValue Mode. Logistics Technology. 2011, Vol.30. No.4:107-109,117. (Published in Chinese)

 

2010

[1]     Shin K., Liu T. and BaiL. a Study on the E-CSR Report System of Chinese Listed Company: Based onIntegrated Marketing Communications. Journal of Asia Review. 2010, Vol.2. No.1:101-128.

[2]     ShinK.,Park I. and Zhao N. A Study on the Strategic Management Philosophy Thinking:Based on Pre-Qin Militarist Strategist. Journal of Asia Review. 2010, Vol.2. No.1:79-99.

[3]     ShinK., LiuT. and Liu Y. A Study on the Corporate Social Responsibility Report System ofChinese Logistics industry. Logistics Technology. 2010, Vol.29. No.13:17 -20. (Publishedin Chinese)

[4]     ShinK., LiuT., Bai L. and Liu Y. A Study on E-Corporate Social Responsibility Report fromthe Integrated Marketing Communications Angle. China Soft Science. 2010, Vol.24. No.11:93-97. (Publishedin Chinese)

 

Conference Presentations

Formed conferenceproceedings

[1]     ShinK., Ge Fa., Qin Peng. Applying Ambidextrous Organization to Optimize theManagement of Mutually Beneficial Nonprofit Organization[C] // The 12th Keimyung-Nankai InternationalConference of Management and Economy Between China and Korea Proceedings, Daegu, Korea, 2015.4.16:155-164.

[2]     ShinK., Sun Y., Ge F., Hu B. and Yue S. An Empirical Research of ChineseMutual-beneficial Non-profit Organizations: Based on Service IntegratedMarketing Communications[C] // The 11th Nankai-Keimyung International Conference of Management and Economy betweenChina and Korea. Tianjin, China, 2014.4.17:87-118.

[3]     ShinK., Ge F., Lin M., Peng X., Qin P. A Study on the Stakeholders ManagementModel of Mutual-Beneficial Non-profit Organizations: Based on Creating ShareValue[C] // Shandong University: 2014China Business Culture and Management Conference Proceedings, Jinan, China, 2014.12.20.

[4]     Ge F.,Lin M., Shin K. An Analysis of Transition Path from Traditional Enterprise toSocial Enterprise[C] // Shandong University: 2014 China Business Culture and Management Conference Proceedings, Jinan,China, 2014.12.20.

[5]     Shin K.,Sun Y., Yang J. and Kim H. Definition and Implementation of Mutually BeneficialNonprofit Organization: Based on Integrated Marketing Communications[C] // The 10th Keimyung-NankaiInternational Conference of Management and Economy between China and Korea, Daegu,Republic of Korea ,2013.4. 8: 13-27.

[6]     Shin K.Chinese MICE Enterprise’s Integrated Marketing Communications Model. March. XuH. and Yao Y. Ed. Destination Marketing and Management: The 1st Session of the Nankai Tourism International Symposium[C] // Beijin: ChinaTourism Press, 2011.2-35.

[7]     ShinK., Liu Y. and Liu T. A Comparative Study on the Corporate SocialResponsibility Reporting System of Chinese and Japanese Enterprises.Sino-Japanese Cultural Study and Theory Proceedings[C] // Shenyang:Northeastern University Press, 2011.7:135-158.

[8]     Shin K., Chen L., Bai L. and Liu Y. AStudy on the Corporate Social Responsibility Report System of Chinese ListedCompanies: Based on Integrated Marketing Communications[C] // Proceedings for the International Conferenceon Engineering and Business Management (EBM 2010), Chengdu, China,2010.3.25-27.

[9]     Shin K., Chen L., Liu T. and Bai L. AStudy on the Corporate Social Responsibility Report System of Chinese ListedCompanies[C] // Proceedings of the 6th Euro-Asia Conference on Environment and CSR, Istanbul, Turkey, 2010.3.19.

[10] Shin K., Liu T. and Bai L. A Study on theE-CSR Report System of Chinese Listed Company: Based on Integrated MarketingCommunications[C] // 2010 InternationalConference for the Political and Economic Cooperation between Korea and China, DonggukUniversity, Seoul, Korea, 2010.6.23.

 

Without conferenceproceedings

[1]     Shin K., Ge F., Lin M., Peng X. and Qin P.Research on Stakeholder Management Model of Mutual Benefit NonprofitOrganization based on Creating Shared Value. 2014 China Business Culture and Management Conference, ShandongUniversity, Jinan, China. 2014.12.20.

[2]     Ge F., Lin M. and Shin K. An Analysis ofTransition Path from Traditional Enterprise to Social Enterprise. 2014 China Business Culture and ManagementConference, Shandong University, Jinan, China. 2014.12.20.

[3]     Shin K. and Ge F. A Study on theIntegrated Marketing Communication of Mutual Beneficial Endowment Institutions. 2013 China Management Practice Forum,2013.11.30-12.1.

[4]     Shin K. An Integrated Study on thePhilosophy Thinking of Pre-Qin Militarist Strategist and Corporate StrategicManagement. 2010 Winter InternationalAcademic Conference of Korea-China Social Science Association. NankaiUniversity, Tianjin, China, 2010.12.16.

 

Books and Chapters

2014

[1]     Shin K. CorporateSocial Responsibility Reporting in China. Berlin: Heidelberg-Springer, 2014. (Monograph)

[2]     Shin K.Integrated Marketing Communication Strategy of Mutual Beneficial NonprofitOrganizations. Taipei. Initiator, 2014. (Monograph)

[3]     Shin K.Integrated Marketing Communication Strategy Management. Beijing. TsinghuaUniversity Press, 2013. (Monograph)

[4]     Shin K. TheExecutor of Integrated Marketing Communications Strategy: Marcom Manager’sWorking Model. Berlin, Heidelberg-Springer, 2013. (Monograph)

[5]     Shin K.Corporate Social Responsibility Report Management. Beijing. Tsinghua UniversityPress, 2012. (Editor-in-Chief)

[6]     Shin K. 18Strategic Tools of Corporate Survival and Development. Beijing. TsinghuaUniversity Press, 2010. (Monograph)

Projects

[1]    2012.3-2013.8,Tianjin MinWoo Electronics Co. sponsored project, The Strategic Planning ofMinWoo Electronics Co. (PI)

[2]    2012.1-2014.12,Humanities and Social Science Fund project of Ministry of Education, Researchon the Application of IMC in the Chinese Mutually Beneficial NPO. (PI)

[3]    2006.1-2010.10,Asia Research Center of Nankai University sponsored project, The Research onIntegrated Marketing Communication Strategy of Chinese Nonprofit Organizations(PI)

Teaching

Undergraduate:Management Communication, Business Negotiation,

              ManagementConsulting, International Business Negotiation,

              InternationalMarketing Management,

BusinessAdministration Research Design

Master:Integrated Marketing Communication Strategy Management,

CorporateSurvival Strategic Management, Management Research,

AcademicPaper Writing

PhD:  Integrated Marketing Communication StrategyResearch,

ManagementPhilosophy, Comparative Management