Business Administration

Fang NIU
Associate Professor
Business Administration
  • Biography

  • Research & Achievement

  • Projects

  • Teaching

Research Areas

EntrepreneurialLearning and Cognition, Venture Capital


2003.9-2007.7, PhDin Business Management, Peking University

1998.9-2001.7,Master in Management Science and Engineering, Xi'an Jiaotong University

1991.9-1995.7,Bachelor in Material Engineering, Xi'an Jiaotong University


Further Education and Training Experience

2013.4-2014.5,Visiting Scholar, Rensselaer Polytechnic Institute (RPI) 

Professional Experience

2012.1-Present,Associate Professor, Business School, Nankai University 


[1]     2012,Third Prize of Teaching of Nankai University

[2]     2010, Outstanding Paper Award, Emerald

[3]     2009,Best Paper Award, Chinese Academy of Management

[4]     2009,The First Prize of Excellent Teaching Group of Nankai University


Social Service

Working Experience Related with Profession

[1]     Reviewer, Nankai Business Review

[2]     Reviewer, ManagementReview


Peer-Reviewed Journal Papers


[1]     Song Z.G., Niu F., Zhang Y. L.  Context, Critical Learning Events andInfluence Capacity of Stakeholder, Chinese Journal of Management. 2013,10(4): 558-565. (Published in Chinese)



[1]     Niu F., Zhang Y. L.Yang J. Persist or exit? A study of the escalating commitment of nascententrepreneurs: Based on the prospect theory. Nankai Management Review.2012, 15(1):131-141. (Published in Chinese)

[2]     Niu F., Zhang Y. L.Entrepreneurs’ confidence, optimism and new ventures’ performance. Economicsand Management.2012,1:83-93. (Published in Chinese)

[3]     Niu F. Overcome thegap: How to change the technology into market opportunity. Sino Foreign Management.2012, 4: 104-105. (Published in Chinese)



[2]     Niu F., Zhang Y. L.Yang J. Heterogeneity of entrepreneurial team and new ventures’ performance:The moderating role of team leaders’ optimism. Management Review. 2011,23(11): 110-119. (Published in Chinese)

[3]     YangJ., Xue H. Z., Niu F. Priorexperiences, entrepreneurial opportunity and new technology-based ventureperformance. Chinese Journal of Management. 2011, 8(1): 116-125. (Publishedin Chinese)


[1]     2011.1-2013.1,China National Science Foundation (CNSFC) funded project. EntrepreneurialLearning, Cognition and Knowledge (PI)

[2]     2010.1-2012.1,Ministry of Education of China funded project. Entrepreneurial Bias andPerformance of New Ventures (PI) 


OrganizationalBehavior, Decision Simulation, Operation Management