Peer-Reviewed Journal Papers

2014

[1]    Xu H., Feng Y.C., Xu.S.R. A Study, based on the Perspective of the Dynamic Fit, on the Construction and the Evolution, on the Relationship between the Supplier and the Key Customer: A Case Study on Lishen Group Developing 12 Key Customers. Management World.2014, No.4:107-123. (Published in Chinese)

[2]    Xu H., Wang R.Z., Xu S.R. The Influential Mechanism of Social Capital and Organizational Learning on Upgrading of International Marketing Capability: A Longitudinal Case Study on Hisense. Chinese Journal of Management.2014, No.2:244-253. (Published in Chinese)

[1]    Xu H., Ren S.R., Wang R.Z. An Empirical Study on Product-Oriented Strategic Revenue of External Technology Commercialization in a Contingency Perspective: The Intermediary Role of Relative Patent Position. Studies in Science of Science.2014, No.1:73-83. (Published in Chinese)

[2]    Xu H., Ren S.R., Feng Y.C. The Model and Path of Ambidexterity in emerging Internationalization Enterprises--A Case Study from Product-Market Function Perspective. Chinese Journal of Management.2014, No.8:1132-1142. (Published in Chinese)

[3]    Xu H., Fan Y.N., Wang L. The Innovation Performance of Small and Medium-Sized Manufacturing Enterprises-A Study from the Perspective of Organization Archetype and Balance Mode of Absorptive Capacity. Chinese Journal of Management.2014, No.9:1372-1382. (Published in Chinese)

2013

[1]    Xu H., Xu S.R., Wang R.Z. The Corporate Evolution of the Network Embedding, the Organizational Learning and the Resources Commitment: A Case Study Based on the Transformation of Three Companies Engaged in Foreign Trade. Management World.2013, No.10:19-33. (Published in Chinese)

[2]    Xu H., Guo J. Research on Capability-Strategy Fit Relationship of Chinese International Enterprises: Moderating Effect of Managerial International Attention. Nankai Business Review.2013, Vol.16, No.4:133-142. (Published in Chinese)

[3]    Xu H., Li W. Empirical Study on Relationship between Organizational Learning and Ambidextrous Innovation in High-tech Enterprises. Journal of Management Science.2013, No.4:35-45. (Published in Chinese)

[4]    Xu H., Xu S.R., Wang R.Z. Study on Dimension Identification and Variance Analysis of Consumers’ Perceived Risk in Travel. Tourism Tribune.2013, Vol.28, No.12:71-80. (Published in Chinese)

[5]    Li W., Xu H. Manager Traits and the Export Performance of Private Enterprises. Journal of Management Science.2013, No.2:40-50. (Published in Chinese)

2012

[1]    Xu H., Ji C.W. Chinese Firms＇ International Expansion and performance： From the Perspective of Industry Risk Perception and Enterprises＇ Ownership as Moderator. Management Review.2012, No.6:11-19. (Published in Chinese)

[2]    Xu H., Guo J. The evolution of core competence for Neusoft Corporation in the upgrading process of value chain. Science Research Management.2012, No.9:116-122. (Published in Chinese)

[3]    Li W., Xu H. The Study on Integrated Mechanism of Organizational Orientation of Service Enterprises: The Analysis on Value Unity of Employees and Customers. Business Economics and Administration.2012, No.12:33-41. (Published in Chinese)

[4]    Li W., Xu H. Research on the Relationship of the Corporate Social Capital Market Knowledge Competence and Business Performance-Based on Social Networks Perspective. Soft Science.2012, No.10:93-98. (Published in Chinese)

2011

[1]    Xu H., Ji C.L., Li J. Research on High-tech Small and Middle-sized Corporate Dealing with Risks--Based on the Organization Immune Perspective. Management World.2011, No.2:142-154. (Published in Chinese)

[2]    Xu H., Li W. The Research on Integrated Mechanism between Employee Orientation and Customer Relationship Management: Based on the Case Study of Huatai Security. Science of Science and Management of S.& T..2011, Vol.32, No.8:130-138. (Published in Chinese)

[3]    Xu H., Li W., Wang L. Market knowledge Management and Formation of Marketing Dynamic Capability: A Case Study on Tianjin OTIS. Chinese Journal of Management.2011, Vol.8, No.3:323-331. (Published in Chinese)

[4]    Xu H., Guo J., Ji Ch.L. Dimensions of International Marketing Dynamic Capability in Chinese Enterprises --Theory Exploration on International Marketing of Three Enterprises. Economic Management.2011, No.5:183-192. (Published in Chinese)

[5]    Xu H., Ji.C.L. Research on the Changing of Canadian MNEs’ FDI in China under the International Financial Crisis: From the Perceived International Risk and Enterprise Resource-Based View. International Economics and Trade Research.2011, Vol.27, No.3:55-60. (Published in Chinese)

2010

[1]    Xu H., Wan Y.Q. Internationalization Perceived Risk and Adaptive Marketing Tactics-Contingent View Based on Global Marketing Theory. Chinese Journal of Management.2010, No.10:1507-1513. (Published in Chinese)

[2]    Xu H., Ji C.L. New Development of Dynamic Capability Theory in Marketing Research: Research Review of Marketing Dynamic Capability. Foreign Economics&Management.2010, No.11:43-49. (Published in Chinese)

[3]    Xu H., Zou J.M. Research on the Influence of Enterprises’ Perceived International Risk on International Performance. Journal of Management Science.2010, No.2:2-10. (Published in Chinese)

Conference Presentations

[1]    Xu Hui, Wang Ruizhi, Li Wen. A Model of the Relationships among Market Orientation, Marketing Dynamic Capabilities and Performances of Service Enterprises[C] // The 8th international conference on service systems and service management(ICSSSM'11). Tianjin, China, 2011.6.

[2]    Xu Hui, Guojing. Interaction Quality Effects on Customer Satisfaction from the Perspective of Customers’ Perception——The Empirical Test from Online Stock Trading[C] // The 2nd International Conference on E-Business and E-Government (ICEE 2011). Shanghai, China, 2011.5.

[3]    Xu Hui, Li Wei. Perceived International Risk and Adaptive Marketing Tactics——on the Contingent Perspective of Global Marketing Theory[C] // Proceedings 2011 International Conference on Business Management and Electronic Information. 2011.5.

[4]    Xu Hui, Ji Chunli. Chinese Firms’ International Expansion and Performance Based on the view of Industry Risk Perception[C] // 2010 International Conference on Management Science& Engineering. 2010.11.

Books or Chapters

[1]    Xu Hui. Research on the International Market Entry Strategies and Performance Evaluation of Chinese Enterprises. China Renmin University Press.2014. (Monograph)

[2]    Xu Hui, Ji ChunLi. Dimensions and Development Mechanisms of Marketing Dynamic Capabilities. Economic Science Press. (Monograph)

[3]    Xu Hui, Li Wei. International Marketing Dynamic Capabilities: The Architecture and Key Driving Factors. Economic Science Press, 2012. (Monograph)

[4]    Xu Hui and Li Wei. International Enterprise Management. China Renmin University Press.2011. (Monograph)

[5]    Xu Hui, Guo Jing. Service Marketing. Beijing: Science Press, 2011. (Participate in Writing)

[6]    Xu Hui. China Enterprise International Risk Identification and Control. Economic Science Press.2010. (Monograph)

[1]    2015.1-2018.12, The National Natural Science Foundation of China, Research on Enterprise Marketing Exploration and Development Strategy and its Effect on International Market Adaptability: Based on the Capability--Strategy Fit Perspective(PI)

[2]    2011.1-2013.12, The National Natural Science Foundation of China, China Enterprise International Marketing Dynamic Capability under Risk Environment: Theory Model, Formation and Effect on Performance(PI)

[3]    2011.1-2013.12, Central College Basic Research Projects, Research on High-end Service Enterprise Strategy, based on Industry Interaction and Capability Upgrading(PI)

[4]    2011.1-2012.12, Nation Social Science Foundation Funded Projects, Research on International Market Entry Strategy of China Enterprise and Its Valuation on Performance(PI)

[5]    2011.6-2012.12, National Tourism Bureau, Risk Identification and Defense Strategy in China Tourism(PI)

[6]    2010.1-2012.12, National Social Science Fund, Research on Developing Strategy of China Modern Service Industry(PI)

[7]    2010.1-2010.12, Tianjin Municipal Science and Technology Planning Project, Cases and Implication of Technology Enterprise in Combating The Global Financial Crisis(PI)

[8]    2010.10-2011.12, the Canada Government Funded Academic Program, Strategy mode choice for Canadian enterprises to enter and develop in Chinese market(PI)

[9]    2008.1-2010.12, Social Science Projects Funded by the Ministry of Education, Research on the Performance Evaluation of China Enterprise International Business(PI)

Undergraduate: Marketing, Service Marketing, Business English

Master: Service Marketing

PhD: Advanced Service Marketing and Management