Biography
Research & Achievement
Projects
Teaching
1982.9-1985.6,Master, Further study on Economics and Management at Postgraduate courses inTianjin University of Finance and Economics,
Postgraduatecourses in Nankai University and American Enterprise Management Training Centerin Dalian University of Technology
1978.2-1982.2,Bachelor of Economics, Department of Trade Economics, Tianjin University ofFinance and Economics
Further Educationand Training Experience
2015.9,Visiting Scholar in Business School, University of Illinois at Urbana-Champaign
2014.3,Academic Exchange, Business School, University of Hawaii, the United States
2013.1,Academic Exchange, Business School, Tamkang University, Taiwan
2013.1,Academic Exchange, Business School, Tunghai University, Taiwan
2011.12,Academic Exchange, Business School, Tamkang University, Taiwan
2011.12,Academic Exchange, Business School, Tunghai University, Taiwan
2010.1-2010.3,Insurance and Bank Research Center, California State University, the UnitedStates
2009.10-2009.12,Visiting Scholar in University of California, Los Angeles
2009.10-2009.12,Visiting Scholar in Business School, University of Illinois at Urbana-Champaign
2007.11,Academic Exchange at Symposium, Chonbuk National University, South Korea
2003.11,Attend to “The Rise of New Consumers and Enterprises’ International Marketing”Annual Conference, Fukuoka-ken, Japan
1999.9-1999.12,Visiting Scholar in Oriental and Occidental Culture Research Center, Universityof Hawaii, the United States
1997.3,Academic Exchange in The Department of Business, The Hong Kong PolytechnicUniversity
2007-Present,Head of Institute for International Business, Director of Global MarketingResearch Center, Nankai University
2003.10-Present,PhD’s instructor, Department of Marketing, Business School of Nankai University
1998.5-Present,Master’s instructor, Professor, Department of Marketing, Business School ofNankai University
1998-2007,Vice-director, Department of Marketing, Business School of Nankai University
1998-2003.10,Master’s instructor, Department of Marketing, Business School, NankaiUniversity
1994-1998,Master’s instructor, Associate Professor, Director of Marketing Teaching andResearch Office, Business School of Nankai University
1993-1994,Associate Professor, Department of Economics, Tianjin University of Finance andEconomics, Young and Middle Aged Academic Leader
1987-1993,Lecturer, Department of Economics, Tianjin University of Finance and Economics
1982-1987,Assistant, Department of Economics, Tianjin University of Finance and Economics
[1] 2014, Business Science Department ofNational Natural Science Foundation of China Council, the project “An empiricalstudy on the dynamic model, strategic dimension and evaluation system of banks’global service marketing strategy based on organizational and customerperception” was honored excellence
[2] 2013, Tianjin Municipal People’sGovernment, the first prize of 13th Tianjin Social Science Research ExcellenceAward
[3] 2013, Nankai University, Social Science ResearchExcellence Award
[4] 2013, Business school of NankaiUniversity, Education and Teaching Excellence Award
[5] 2013, Nankai University, Award nominationin the 7th “Good Teacher and Helpful Friend” Selection
[6] 2012, Tianjin Municipal People'sGovernment, Honor the 30th Anniversary of People's Education UndertakingHonorary Certificate
[7] 2012, Tianjin Federation of SocialScience, the Second Session of the National Soft Science Government Award
[8] 2012, Nankai University, Social Science ResearchExcellence Award
[9] 2011, Ministry of Education of thePeople’s Republic of China, Excellence Textbook Award (Marketing Management)
[10] 2011,Nankai University, Social Science Research Excellence Award
[11] 2010,Nankai University, Social Science Research Excellence Award
[12] 2010,Business school of Nankai University, Social Science Research Excellence Award
[13] 2010,Journal of Marketing Science, Best paper award in 2010 Annual Conference ofJournal of Marketing Science
[1] 2013-Present, Editorial board member ofNankai Journal (Philosophy, Literature and Social Science Edition)
[2] 2007-Present, Head of Global MarketingResearch Center in Nankai University
[3] 1987-Present, Standing Director of ChineseUniversity Marketing Research Association
[4] 1987-Present, Director of China MarketingAssociation
ProfessionalActivities
[1] 2014.11, Attended to 2014 AnnualConference of China Marketing Science, Xiamen University
[2] July 2014.7, Invited Professor Eric Fangwho was University of Illinois at Urbana-Champaign to attend the AcademicConference “Product Service Development Strategy in the Perspective of VirtualProduct and Value Chain” in Business School of Nankai University.
[3] June 2014.6, Attended to Zou S.M.’sAcademic Conference, University of Missouri
[4] Aug. 2013.8, Attended to 2013 AnnualConference of China Marketing Science, Tsinghua University, Beijing, China.
[5] July 2013.7, Organized Doctoral AcademicConference in Tunghai University, Invited Professor Zhang B.L. (Schoolmaster ofFeng Chia University), Professor Zhou Y.Q., Professor Xu M.S., AssociateProfessor Hu C.X. (Tunghai University), Appealing more than 30 doctors.
[6] 2013.6, Invited the Dean of BusinessSchool, Tamkang University to the Academic Conference “Introduce and Innovationof Commercial Bank Derivative Product”
[7] 2013.6, Attended to Zou S.M.’s AcademicConference, University of Missouri
[8] 2012.8, Attended to 2012 Annual Conferenceof China Marketing Science, China Business Executives Academy
[9] 2012.5, Attended to International JointConference on Service Sciences,
[10] 2011.10,Invited Professor Eric Fang who was University of Illinois at Urbana-Champaignto attend the Academic Conference in Business School
[11] 2010.8,Attended to 2010 Annual Conference of China Marketing Science, University ofInternational Business and Economics
Peer-ReviewedJournal Papers
2016
[1] Wu X.Y., ChenP.F. Effects of Product and Customer Resource Configuration Strategies onForeign Banks’Performance:Based on 21 Foreign Corporate Banks ‘Panel Data. Management Review.2016, Vol.28,No.1:141-155. (Published in Chinese)
[2] Wu X.Y., YangL.C., Li H. Intensive Strategy Based on Intellectual Capital: LeadingTechnology and Open Innovation. Science of Science and Management of S.& T..2016, Vol.37, No.2:172-180. (Published in Chinese)
2015
[1] Wu X.Y., ZhangX.Y. Enterprise Capability, Technology Innovation, Value Network CooperationInnovation and Firm Performance. Journal of Management Science,2015,Vol.28, No.6:12-26. (Published in Chinese)
[2] Wu X.Y., Li H.A Study on the Impact of Strategic Capabilities of Banks over Performance Basedon Competitive Strategy Types. Journal of Industrial Engineering,2015,Vol.29, No.2:70-79. (Published in Chinese)
[3] Wu X.Y., ZhangX.Y. The Strategies of Multinational Service Companies ‘localization in ChineseMarket: A Study of the Big Four Accounting Firms. Nankai Journal (Philosophy,Literature and Social Science Edition).2015, No.4:64-76. (Published inChinese)
[4] Wu X.Y., ChenP.F. Empirical Study of the Impact of Information Technology on OrganizationalAgility of Service Enterprises. Foreign Economics and Management.2015,Vol.37, No.9:80-96. (Published in Chinese)
[5] Li H., Wu X.Y. Analysis of the Transformation Mechanism of InnovationPerformance Based on Ambidexterity Learning Capabilities. Soft Science.2015, Vol.29,No.9:19-23. (Published in Chinese)
2014
[1] Wu X.Y., ZhangF. How Do Relation-based Resources Affect Marketing Capabilities: TheMediations of Customer and Innovation Orientations. Management Review.2014, Vol.26,No.2:58-68. (Published in Chinese)
[2] Wu X.Y., HuangC.M., Zhang X.Y. The Acquisition and Integration of Banks' Customer Knowledge:A Perspective of Frontline Employees. Collected Essays on Finance and Economics.2014,No.5:74-79. (Published in Chinese)
2013
[1] Wu X.Y., ChenH.C. The Application of Institutional Distance in International Business:Research Approach Review and Future Prospect. Management Review.2013,Vol.25, No.4:12-22. (Published in Chinese)
[2] Wu X.Y., Li N.He Difference Analysis of Influencing Factors of Foreign Banks’ Location Choicein China. Industrial Engineering and Management.2013, Vol.18, No.2:85-99.(Published in Chinese)
[3] Wu X.Y., Li H.Research on Influence Factors of Regional Innovation Outcome: Based on the Viewof ICT. Science of Science and Management of S. & T..2013, Vol.34,No.10:69-76. (Published in Chinese)
[4] Wu X.Y., Li H.Internally-Oriented Open Innovation Strategy Selection and InnovationPerformance Matching. Science of Science and Management of S. &T..2013, Vol.34, No.11:94-102. (Published in Chinese)
[5] Wu X.Y., Li H.Influencing Factors on Imitation Behavior of Internationalization ofTransnational Corporation. Soft Science.2013, Vol.27, No.2:86-89. (Published in Chinese)
2012
[1] Wu X.Y., WangF. An empirical study of the new business strategy of the bank strategic groupson performance influencing factors. Journal of Financial Research.2012, No.9:48-61. (Published in Chinese)
[2] Wu X.Y., SunQ.Y. An Empirical Study on Formulation of Innovative Resource AllocationStrategy and Its Impact on Innovative Performance in Banking. Researchand Development Management.2012, Vol.24, No.6:53-63. (Published inChinese)
[3] Wu X.Y., SunQ.Y. Verification and Prospect on International Orientation Theory in China -Based on Panel data of Chinese Banks from Overseas Market. Management Review.2012, Vol.24,No.12:3-13. (Published in Chinese)
[4] Wu X.Y., ZhangF. The Building and Implementation of Dynamic Innovation Capabilities Based onProcess Embeddedness: Role of Organization Structure. Research and DevelopmentManagement.2012, Vol.24, No.5:42-54. (Published in Chinese)
[5] Wu X.Y., ZhangF. Centralization and Coordination of Service Enterprises’ InternationalMarketing Activities: A Study based on Classifications between Product-relatedand Non-product-related Marketing Activities. Management Review.2012,Vol.24, No.8:88-95. (Published in Chinese)
[6] Wu X.Y., ChenH.C., Li H. International Motivation of “Follow the Customer” and LocationFeatures of Chinese Banks-Analysis Based on the Panel Data of 2005-2009. World Economy Study.2012, No.2:10-15. (Published in Chinese)
[7] Wu X.Y., Li N.Determinants of Small Commercial Bank’s Niche Marketing Strategy: A Case Study. Journalof Shandong University (Philosophy and Social Sciences).2012, No.3:52-59.(Published in Chinese)
[8] Wu X.Y., ChenP.F. The Relationship Model about the Effect of Service Digitalization onMarketing Standardization Strategy of Multinationals. Collected Essays On Finance andEconomics.2012, No.6:93-98. (Published in Chinese)
2011
[1] Wu X.Y., WuH.M. An Empirical Study on International Capability Building and Its Impact onthe Strategies of Chinese Banks. Chinese Journal of Management.2011, Vol.8,No.12:1782-1791. (Published in Chinese)
[2] Zhang F., Wu X.Y. Contingent Effects of Multinational Marketing Mode: ACustomers’ Perspective. Nankai Business Review.2011, Vol.14,No.6:95-108. (Published in Chinese)
[3] Wu X.Y., Lu G.F., Wang F. The RelationshipModel of Global Advertising Standardization and Brand Consistency. CollectedEssays on Finance and Economics.2011, No.6:99-104. (Published inChinese)
2010
[1] Wu X.Y., Zhang F., Chen H.C. The Effect ofMarketing Standardization Strategy Based on Strategy Implementation on ServiceMultinationals’ Performance. Management World.2010, No.6:98-108. (Publishedin Chinese)
[2] Wu X.Y., Yu P.Test of Modern Service’ s Transferability and Interactivity of GlobalOperations: Based on Research Data of 24 Typical Service Industries. EconomicManagement.2010, Vol.32, No.2:159-167. (Published in Chinese)
[3] Zhang F., Wu X.Y. Choice of International Marketing Mode: Standardization orAdaptation. Soft Science.2010, Vol.24, No.8:95-107. (Published in Chinese)
[4] Wu X.Y., YuP., Evaluation System and Decision Matrix of Modern Service Based onGlobalization Perspective. Journal of Shanxi Finance and EconomicsUniversity.2010, Vol.32, No.3:62-67. (Published in Chinese)
[5] Wu X.Y., Zhang F. The New Characteristics of theTransferability and Interactivity of the Modern Services Industry and itsGlobal Potential: Implications for the Management of the Development of ChineseModern Services Industry. Journal of Shandong University (Philosophyand Social Sciences).2010, No.1:12-23. (Published in Chinese)
ConferencePresentations
[1] Wu X.Y., ZhangX.Y. How the Innovation Methods of Information Technology and Business ModelInfluence the Service Innovation Strategy Performance? - With the Samples of 122Communication Technology Enterprises[C] // 2014Annual Conference of China Marketing Science. Xiamen University, Xiamen,China, 2014.11.
[2] Wu X.Y., ChenP.F. Research on Enterprises’ Diversification Strategy Based on CCT’s EmergingMarket ——Withthe Examples of 16 Chinese Listed Commercial Bank[C] // 2014 Annual Conference of China Marketing Science. Xiamen University,Xiamen, China, 2014.11.
[3] Wu X.Y., Li H.The Matching of Introversive Open Innovation Strategy Choice and InnovationPerformance in Chinese Multinational Corporation under the Background ofGlobalization[C] // 2013 AnnualConference of China Marketing Science. Tsinghua University, Beijing, China,2013.8.
[4] Wu X.Y., ZhangX.Y. Foreign Funded Enterprises’ Localization Strategy in China under theBackground of Institutional Environment ——With the Examples of Big Four Global AccountingFirms[C] // 2013 Annual Conference ofChina Marketing Science. Tsinghua University, Beijing, China, 2013.8.
[5] Wu X.Y., ChenP.F. Empirical Research on Information Technology’s Effects to ServiceEnterprises’ Organization Agility in Market Orientation Environment ——Emphasized in thePerspective of Marketing Value Chain[C] // 2013 AnnualConference of China Marketing Science. TsinghuaUniversity, Beijing, China, 2013.8.
[6] Wu X.Y., WangF. Research on How Enterprise Signal and Credit Rating Influence the CreditAssets of Knowledge-Intensive Service Enterprise[C] // 2013 Annual Conference of China Marketing Science. TsinghuaUniversity, Beijing, China, 2013.8.
[7] Wu X.Y., SunQ.Y. Innovation Mechanism of Customer Participation and New Product DevelopmentStages in Banking: An Empirical Research in B-C[C] // International Joint Conference on Service Sciences. FudanUniversity, Shanghai, China, 2012.5.
[8] Wu X.Y., Li H.Influencing Factors on Imitation Behavior of Internationalization of ServiceMultinational Corporation[C] // InternationalJoint Conference on Service Sciences. Fudan University, Shanghai, China, 2012.5.
[9] Wu X.Y., WuH.M. Empirical Research on Chinese Multinational Enterprises’ OverseasMarketing Assets Converting into Performance[C] // 2012 Annual Conference of China MarketingScience, China Business Executives Academy. Dalian, Liaoning, China, 2012.8.
[10] Wu X.Y., Chen H.C. HowLegitimate Institution Distance Affects the Strategy of Chinese MultinationalEnterprises’ Entering International Market[C] // 2012 Annual Conference of China Marketing Science, China BusinessExecutives Academy. Dalian, Liaoning, China, 2012.8.
[11] Wu X.Y., Sun Q.Y. EmpiricalResearch on the Relation of Chinese Commercial Bank Technological InnovationStructure and Financial Performance[C] // 2010Annual Conference of China Marketing Science, University of InternationalBusiness and Economics. Beijing, China, 2010.8.
Books and Chapters
[1] Wu X.Y. TheJudgment Matrix of the Transferability and Interactivity of Service and GlobalService Marketing Strategy (monograph). Tianjin: Nankai University Press, 2011.(Monograph)
[2] Wu X.Y. GlobalMarketing Strategy for Service Multinationals-Model Building, Empirical Testand Application (monograph). Shanghai: Truth and Wisdom Press, 2010. (Monograph)
[3] Wu X.Y., XianG.M. The Global Marketing of the Multinational Company under the Financial Crisis.Shanghai: Truth and Wisdom Press, 2010. (Monograph)
[4] Wu X.Y. Managementof Service Marketing. Shanghai: Truth and Wisdom Press, 2012. (Editor-in-Chief)
[1] 2013.5-2013.12, Ministry of Education,Transformation and Upgrading Project of National Quality Resources SharingCourse “Marketing” (PI)
[2] 2012.1-2015.12, National Natural ScienceFoundation of China Funded Project, Study on the Global Marketing Strategy forthe Modern Service Industry with New Features of Transferability andSeparability and the Chinese Practices(PI)
[3] 2012.12-2013.5, Tianjin Municipal Human Resourceand Social Security Bureau Funded Project, Research on Establishing TianjinIndividual Supplementary Endowment Insurance(PI)
[4] 2011.1-2011.4, Tianjin Municipal HumanResource and Social Security Bureau Funded Project, Research on Tianjin MedicalInsurance Resource Investigation and Management Issues(PI)
[5] 2010.5-2011.5, Tianjin Municipal Scienceand Technology Commission Funded Project, Research on Development Strategy ofTianjin High-End Service Industry(PI)
[6] 2009.1-2011.12, National Natural Science Foundationof China Funded Project, The Dynamic Model of New Strategy, the StrategicDimension and the Evaluation System of the Global Service Marketing of BankingEnterprises-the Empirical Research Based on the Dual Strategic Perception ofOrganization and Customer(PI)
Undergraduate:Marketing
Master:Service Marketing Management, Global Marketing Management,
MarketingManagement (for MBA and EMBA)
PhD:Service Marketing Management, Global Marketing Management
