刘建华
Jianhua LIU
Professor
Marketing
Email:liujianhua1963@aliyun.com
Tel:23494907
Biography Research & Achievements Projects Teaching 中文版
Research Areas
Service Marketing, Relationship Marketing, Marketing Strategy
Positions

Project Professor of EDP Center

Education

2007, PhD in Service Marketing, Nankai University

1988, Master in American Literature, Tianjin Foreign Languages Institute

1985, Bachelor in English Language, Tianjin Foreign Languages Institute

Professional Experience

1994.12-Present, Teach in Marketing Department of Business School of Nankai University

1991.1-1994.12, Teach in Department of Business Management of Tianjin Foreign Trade Institute

1988.7-1991.1, Teach in Department of Industrial Enterprises Management of Tianjin Institute of Finance and Economics

Awards

[1]    2013, Nankai University, 5th “Excellent Mentor” Award

[2]    2011, Nankai University, 4th “Excellent Mentor” Nomination Award 

Research Achievements

Peer-Reviewed Journal Papers

2013

[1]    Yang K., Liu J. Research on the Influencing Factors of Customer Trust in the Network Consumption Environment. Modern Management Science.2013, No.10:112-114. (Published in Chinese)

 

2012

[1]    Wang D., Liu J., Shen C. a Study on Causes of Credit Card Credit Usage Behavior and Its Marketing Strategy. Soft Science.2012, Vol.26. No.3:140-144. (Published in Chinese)

 

2011

[1]    Liu J., Wang Y., Zhang M. The Relationship between Job Satisfaction and Organizational Commitment: A Study Based on Adjustment through Self-efficiency. Journal of Guizhou University of Finance and Economics. 2011, No.4:41-46. (Published in Chinese)

 

2010

[1]    Liu J., Zhou C., Wang D. Customer Retention Based on Trust and Switching Barriers: A Case Study. Management World.2010, No.4:131-144,187-188. (Published in Chinese)

 

Conference Publications

[1]    Liu J., Zhang M., Xu X., Du J. 2012. The Influence of Trust and Commercial Friendship on Customer Retention—An Empirical Study of Banking[C] // 2012 International Joint Conference on Service Sciences. Shanghai, China, 2012.5.24-26.

[2]    Du J., Liu J., Liu L., Chen H., Zhang Y. Research on Customer Justice and its Impact on Customer Satisfaction under Service Situation. [C] // 2011 E-Business and E-Government International Conference (ICEE). Shanghai, 2011.5.6-8.

[3]    Liu J., Zhou C., Zheng Q. 2011. Customer Retention Based on Trust and Commercial Friendship—Taking Financial Sector for Example[C] // 2011 E-Business and E-Government International Conference (ICEE). Shanghai, 2011.5.6-8.

 

Books and Chapters

[1]    Liu J. Research on Customer Retention in Chinese Cultural Context. Tianjin: Tianjin University Press, 2012. (Monograph)

Projects

[1]    2014.1-2017.12, Participate in National Natural Science Foundation funded project, A Study on the Influencing Mechanism of Referral Reward Program on Consumer's Referral Behavior—Based on the Perspective of Conflicts between Social Norm and Market Norm(PI)

[2]    2010.11-2013.12, Lead Humanities and Social Science Research project of Ministry of Education, Research on Interfirm Relationship Quality and Customer Retention based on Favor, Face and the Pattern of Difference Sequence(PI)

[3]    2009.1-2010.4, Lead Tianjin Social Science Research Program project, a study on Consumer Complaining Intention and Satisfaction Mechanism after Recovery under the Failure of Group Service(PI)

[4]    2009.1-2011.12, Participate in National Natural Science Foundation funded project, Research on Group Consumer Service Failure and Recovery Mechanism(PI)

[5]    2008.1-2010.12, Participate in National Natural Science Foundation funded project, Research on Customer-Enterprise Identification Mechanism and Process Management in Service Context(PI)

[6]    2008.1-2010.12, Participate in National Natural Science Foundation funded project, An Empirical Study on Consumer’s Conspicuous Consumption Behavior in Chinese Cultural Context: Characteristics, Formation Mechanism and Management(PI) 

Teaching

Undergraduate: Marketing, Sales Management

Master: Marketing Management(MBA), Professional English(MBA)