杜建刚
Jiangang DU
Professor
Marketing
Email:dillon_2001@sina.com
Tel:022-23502162
Biography Research & Achievements Projects Teaching 中文版
Research Areas

Marketing, Service Marketing, Brand Management

Education

2004.7-2007.12, PhD in management, Business School, Nankai University

2000.7-2003.1, Master of Management, Business School, Nankai University

1987.7-1991.1, Bachelor of Department of Technical Economy and System engineering Tianjin University

 

Further Education and Training Experience

2014.9-2015.4, KC Wong Education Foundation visiting scholar, Hong Kong Baptist University

2007.8, Cheung Kong - Guanghua - Wharton marketing model elite classes

Professional Experience

2012.12-present, professor, Business school, Nankai University

2009.5-present, Department of Marketing, Business school, Nankai University

2003.7-2009.4, Department of Management, Tianjin Chengjian University

1991.8-2004.6, TianJin industry pump factory; Shenzhen HUAWEI technology limited company; Tianjin jinrui communication limited company etc


Awards

[1]    2014.11, 2014 Annual Conference of JMS China Marketing Science, as thesis advisor, Will the product of baby schema generation be displayed on the low location of the shelf? Based on the mediating role of care taking, Award outstanding paper nomination, Xiamen University

[2]    2014.11, 2014JMS Annual Conference of JMS China Marketing Science, Xingyao Ren, Jiangang Du, Lan Xia, Has Handwriting Become Obsolete? The Effect of Handwriting on Warmth Perceptions of Service Firms. Award one of the ten excellent papers, Xiamen University

[3]    2012.8, 2012 Annual Conference of JMS China Marketing Science, as thesis advisor, Consumers are more willing to close to nature? - The impact of natural attributes on the product attitude, Award outstanding paper nomination. Dalian University of Technology

[4]    2012.8, 2012 Annual Conference of JMS China Marketing Science, the influence of cognitive mode on brand memory in product placement: based on eye-tracking, Award one of the ten excellent papers. Dalian University of Technology

[5]    2011, 2011 Annual Conference of JMS China Marketing Science, The Impact of group polarization on Complaint Intention under the Service Failure Circumstance, Award one of the eight excellent papers, Sun Yat-sen University


Social Service

Working Experience Related with Profession

[1]    2013-present, Reviewer, management review

[2]    2012-present, Reviewer, Journal of Service Research

[3]    2011-present, Department of Management Sciences National Natural Science Foundation of china project reviewer

[4]    2010-present, Reviewer, Journal of Management Sciences

[5]    2009-present, Reviewer, Acta Psychologica Sinica

[6]    2008-present, Reviewer, Journal of Marketing Science, Chinese Journal of Management

Professional Activities

[1]      "Scientific mind reading methods: multi-disciplinary dialogue" small seminars, Peking University, 2014

[2]      Annual Conference of JMS China Marketing Science, Xiamen University, 2014.11.16-18

[3]      Decision and behavioral science seminar, Fudan University, 2014.7 

[4]      Consumer culture and behavior Qualitative Research courses

[5]      Consumer Behavior Forum, Nankai University, 2014.4

[6]      The Zhujiajue Conference (China National Science Foundation (CNSFC) funded key project)

[7]      Forum on Case-Based and Qualitative Research in Business Administration in China, Renmin University of China, 2014

[8]      The 13th International Marketing Trends Conference, 2014

[9]      China Practice Management Forum, Nankai University, 2013.12

[10]  Annual conference of Society for Social Neuroscience (S4SN), Sun Yat-sen University, 2013.12

[11]  Annual Conference of JMS China Marketing Science, 2013.8

[12]  Frontiers in Service Conference, 2013

[13]  Annual Conference of JMS China Marketing Science, Dalian University of Technology, 2012.8

[14]  Consumer Behavior Forum, Nankai University, 2012

[15]  Services Science Conference Fudan University, 2012,

[16]  Product recall project workshop, Shenzhen, 2012

[17]  Association for Consumer Research, 2012

[18]  Behavioral Science Symposium, Peking University, 2012

[19]  Neuro-management and Neuroe-conomists International Conference, Hangzhou, 2012.10

[20]  Service Management conference, Fudan University, 2011

[21]  Beijing and Tianjin Universities Marketing Forum, 2011

[22]  Marketing Scholars Forum, Peking University, 2011.6.7-.8

[23]  Annual Conference of JMS China Marketing Science, Sun Yat-sen University, 2011.7.21-24

[24]  Summer Marketing Educators' Conference-American Marketing Association (University of Mississippi), 2011.8.5-7

[25]  Association for Consumer Research ASIA-PACIFIC Conference, Renmin University of China, 2011.6.17-18

[26]  2010 Annual Conference of JMS China Marketing Science, 2010.8.21-22

[27]  Marketing Scholars Forum, Fudan University,2010.6.27-28

 

Research Achievements

Peer-Reviewed Journal Papers

2015

[1]    Li Huifan, Fan Xiucheng, Cao Huarui, Jiangang Du. The Influencing Mechanism of Referral Reward Program on Referral Behavior: From the Perspective of Conflicts between Social Norm and Market Norm. Advances in Psychological Science, 2015. Vol.23. No.1:11-21. (Published in Chinese)

 

2014

[1]    Wang Xiao, Jiangang Du, Bai Changhong. The Development of Western Service Paradigm: From Product Dominant Logic to Customer-involved Value Co-creation. Journal of Business Economics, 2014, Vol.277. No.11:41-49. (Published in Chinese)

[2]    Jiangang Du, Xiucheng Fan, Tianjun Feng. Group Emotional Contagion and Complaint Intentions in Group Service Failure: The Role of Group Size and Group Familiarity. Journal of Service Research.2014. 17(3): 326-338.

[3]    Sun Ying, Jiangang Du, Li Weizhong, Su Xuan. Influence of the Negative Emotions and Perceived Risk of Product Recall on Consumer’s Purchase Intention-Empirical Research Based on Automobile Products Recall, Management Review,2014. 26(3): 104-110. (Published in Chinese)

 

2012

[1]    Jiangang Du, Fan Xiucheng. The Impact of Face Lost on Complaint Intention under the Service Failure Circumstance. Management Review,2012. 24(3): 91-99. (Published in Chinese)

[2]    Jiangang Du, Ma Jing, Wang Peng. On the Effect of Negative Emotional Events on the Emotion, Satisfaction and Commitment of Frontline Employees: Taking High-interactive Service Industry as an Example. Tourism Tribune, 2012,27(6): 80-87. (Published in Chinese)

[3]    Jiangang Du, Wang Lin. Research on euro marketing-introduction of FMRI. Economic Management,2012. 495(3): 189-199. (Published in Chinese)

[4]    Jiangang Du, Chen Hunhun, Zhang Yue. Consumer’s Psychological Response under Product Recall: Based on the Analysis of Risks and Emotions. Journal of Shanxi Finance and Economics University,2012, 235(5): 61-70. (Published in Chinese)

 

2011

[1]    Jiangang Du, Fan Xiucheng. Research on group consumer’s psychological interaction process under service failure setting. Journal of Management Sciences in China, 2011,14(12): 60-70. (Published in Chinese)

[2]    Jiangang Du. An Investigation of Face Construct in the Service Consumption. Journal of Shanxi Finance and Economics University, 2011, 227(9): 57-64. (Published in Chinese)

[3]    Sun Ying, Jiangang Du. Study on Effects of Consumer Psychology and Behavior based on Automobile Products Recall. Statistics and Decision, 2011,337(13): 105-108. (Published in Chinese)

[4]    Jiangang Du, Xiucheng Fan and Tianjun Feng (2011). Multiple emotional contagions in service encounters. Journal of the Academy of Marketing Science, 2011, 39(3) :449-466.

[5]    Sun Ying, Jiangang Du, Li Wenzhong. Study on online shopping services quality and customer satisfaction and loyalty. Statistics and Decision, 2011, 337(13): 95-97. (Published in Chinese)

 

2010

[1]    Jiangang Du, Xiucheng Fan, Tianjun Feng. An experimental investigation of the role of face in service failure and recovery encounters, Journal of Consumer Marketing, 2010, 27(7): 584 – 593.

[2]    Wang Xiao, Li Wenzhong, Jiangang Du. The Advance Research of Emotional Contagion Theory. Advances in Psychological Science ,2010, 18(8): 1236-1245. (Published in Chinese)

 

Non-peer-reviewed journal papers

2013

[1]    Du Jiangang, Guo Qinglan. Construction of service value based on value co-creation mode. Tsinghua Business Review, 2013,14: 48-53. (Published in Chinese)

 

2012

[1]    Du Jiangang. Change products recall crisis into opportunity. PKU Business Review, 2012. No.12:28. (Published in Chinese)

 

Conference Presentations

2015

[1]    Jiangang Du, Zheng Qiuying, Fan Xiucheng, Xu Jingwen. Can Fear Be Eaten? Research on Psychological Mechanism in Consumer’s Food Selection. 2015 Annual Conference of JMS China Marketing Science, East China University of Science and Technology, Shanghai, China, 2015.11.

[2]    Jiangang Du, Ren Xingyao, Huang Shujing, Zhao Haoyu. whether luxury brands suit the “golden quadrant”? -Based on the mediation role of psychological distance. The Twelfth Annual Conference of JMS China Marketing Science, East China University of Science and Technology, Shanghai, China, 2015.11.

[3]    Zhang Yu, Jiangang Du, Xia Lan. Bright Preference and Dark Avoidance? The Effect of Bright and Dark on the Adoption of New Products. 2015 Annual Conference of JMS China Marketing Science, East China University of Science and Technology, Shanghai, China, 2015.11.

[4]    Xingyao Ren, Lan Xia, Jiangang Du. Deliver Warmth with Your Hand: Customers’ Responses to Handwriting versus Print Messages[C] // The 2015 ACR North American Conference, New Orleans, LA, USA, 2015.10.1-4.

[5]    Jiangang Du, Lan Xia, Xingyao Ren. Warmth or Competence? Effect of Typeface Design on Consumer Perceptions[C] // 2015 Society for Consumer Psychology Conference, Phoenix, Arizona, 2015.

[6]    Jiangang Du, Xiucheng Fan, Tianjun Feng. Flow Effect and Resonance Effect: Group Emotional Contagion in Service Failure Encounters[C] // QUIS14 symposium, Shanghai, China, 2015.6.18-21.

 

2014

[1]    Jiangang Du, Xia lan, Ren Xingyao. What does font bring us? Warm or competence? Based on the mediating role of psychosocial distance. 2014 Annual Conference of JMS China Marketing Science, Xiamen University, Xiamen, Fujian, 2014.11.

[2]    Xingyao Ren, Jiangang Du, Lan xia. Has Handwriting Become Obsolete? The Effect of Handwriting on Warmth Perceptions of Service Firms. 2014 Annual Conference of JMS China Marketing Science, Xiamen University, Xiamen, Fujian, 2014.11.

[3]    Zhang Na, Jiangang Du, Xia lan, Will the product of baby schema generation be displayed on the low location of the shelf? Based on the mediating role of caretaking. 2014 Annual Conference of JMS China Marketing Science, Xiamen University, Xiamen, Fujian, 2014.11.

 

2012

[1]    Liu Xing, Wang lin, Jiangang Du. Consumers are more willing to close to nature? The impact of natural attributes on the product attitude. 2012 Annual Conference of JMS China Marketing Science, Dalian University of Technology, Dalian, China, 2012.8.

[2]    Jiangang Du, Cao Huarui, Zheng Qiuying, Fan Xiucheng. The influence of cognitive mode on brand memory in product placement: based on eye-tracking. 2012 Annual Conference of JMS China Marketing Science, Dalian University of Technology, Dalian, China,2012.8.

[3]    Jiangang Du, Wang lin. What does ambivalent word-of-mouth bring to us? Perspective on holistic versus analytic thinking.2012 Annual Conference of JMS China Marketing Science, Dalian University of Technology, Dalian, China, 2012.8.

[4]    Jiangang Du, Wang Lin, Zheng Qi, Liu LiYan. Neuromarketing: Marketing through Science[C] // The International Joint Conference on Service Sciences (IJCSS), 2012.10.

[5]    Jianhua Liu, Mo Zhang, Xihong Xu, Jiangang Du, The influence of trust and commercial friendship on customer retention[C] // The International Joint Conference on Service Sciences (IJCSS), 2012.5.

 

2011

[1]    Xiao Wang, Jiangang Du. The state of emotional contagion research[C] // 2011 International Conference on E-Business and E-Government. ICEE2011- Proceedings, 2011. 8.

[2]    Jiangang Du, Fan Xiucheng, Feng Tianjun. The Impact of group polarization on Complaint Intention under the Service Failure Circumstance 2011 Annual Conference of JMS China Marketing Science, Sun Yat-sen University, Guangzhou, Guangdong, 2011.8.

[3]    Jiangang Du, Chen Hunhun, Zhang Yue. Consumer’s Psychological Response under Product Recall: Based on the Analysis of Risks and Emotions .2011 Annual Conference of JMS China Marketing Science, Sun Yat-sen University, Guangzhou, Guangdong, 2011.8

[4]    JianHong Zhang, Jiangang Du, JianHua Liu, Qi Zheng. Structural equation model analysis of impact factors on scientific research motivation[C] // The 2011 International Conference on Management and Service Science, 2011.8.

[5]    JianHong Zhang, Jiangang Du, JianHua Liu, LiYan Liu. Employee’s emotion and behavior under the circumstance of emotional events. The 2011 International Conference on Management and Service Science. EI (20113814349143). 2011.8.

[6]    Jiangang Du, Liu Jianhua, Liu Liyan, Chen Huihui, Zhang Yue. Research on customer justice and its impact on customer satisfaction under service situation[C] // The 2011 International Conference on Business, Engineering and Information Technology Management, 2011.5.

[7]    Jiangang Du, Xiucheng Fan and Tianjun Feng. The effects of group emotional contagion and deindividuation on complaint intentions in group service failure[C] // 2011 American Marketing Association Summer Educators Conference, 2011.

 

2010

[1]    Sun Ying, Jiangang Du. Emotional and satisfactory research of grouping consumers in service recovery process[C] // The 2010 International Conference on Management and Service Science Conference (MASS 2010). EI (20104813438538). 2010.8.

[2]    Sun Ying, Jiangang Du, Su Xuan. Research of the psychology and behavior of grouping consumers facing under failure conditions[C] // The 2010 International Conference on Management and Service Science Conference (MASS 2010). EI (20104813438537). 2010.8.

[3]    Wang Xiao, Li Wenzhong, Jiangang Du, The development research of the emotional contagion theory[C] // 2010 IEEE International Conference on Software Engineering and Service Sciences, 2010.8.

[4]    Wang Xiao, Jiangang Du, Li Wenzhong. The review of the emotional contagion theory based on the interpersonal perspective[C] // The 2010 International Conference on Management and Service Science Conference (MASS 2010), 2010.8.

 

Books and Chapters

[1]    Du Jiangang. The Study on the Effect of Emotion and Face in Service Recovery. Tianjin: Nankai University Press,2010. (Monograph)

[2]    Carl McDanielRoger Gates. (Translated by) Du Jiangang. Marketing Research Essentials, 6th Edition. Beijin: Publishing House of Electronics Industry, 2010

[3]    Du Jiangang. Report On the Development of Humanities and Social Sciences in Foreign Universities. Beijing: Higher Education Press, 2010. (Participate in Writing)

[4]    Du Jiangang. Report On the Development of Humanities and Social Sciences in Foreign Universities. Beijing: Higher Education Press, 2009. Participate in Writing

Projects

[1]    2016.1-2019.12, China National Science Foundation (CNSFC) funded project. The study on new product design strategy and consumer accept behavior-based on cognitive and emotional perspectives (PI)

[2]    2013.1-2017.12, China National Science Foundation (CNSFC) funded key project (71232008), The theoretical and mode research on Service Value Co-creation from Customer Participation Perspective (Collaborator)

[3]    2011.1-2012.12, The general project of Humanities and social sciences of Ministry of Education. Based on human relationshipface and differential pattern between the corporate quality relationship and consumer retention research (PI)

[4]    2012.1-2015.12, China National Science Foundation (CNSFC) funded project. The influence mechanism of mixed and dynamic and memory on consumers’ purchasing decision (PI)

[5]    2011.1-2012.12, China National Science Foundation (CNSFC) funded project. The theoretical and mode research on Service Value Co-creation from Customer Participation Perspective (Collaborator)

[6]    2010.1-2012.12, 2009 NSFC/RGC Joint Research Fund. The Management mode research on Quality Improvement of Supply Chain and the Product Recall. (Collaborator)

[7]    2009.1-2010.4, Tianjin planning office of philosophy and social science. Research on formation mechanism of group consumer’s complaint intention after they face with service failure (PI)

[8]    2009.1-2011.12, China National Science Foundation (CNSFC) funded project.Research on group consumer’s service failure and recovery mechanism (PI)

[9]      2008.1-2012.12, China National Science Foundation (CNSFC) funded project. The service situation of customer-company identification mechanism and process management research (Collaborator) 

[10]  2008.1-2010.12, China National Science Foundation (CNSFC) funded project. Empirical Research under Chinese cultural background of conspicuous consumption behavior: Characteristics, Formation Mechanism and Management (Collaborator)

Teaching

2014

Undergraduate: Brand Management, Marketing

Master: Brand Management (MBA)

PhD: Theories and Methods of Marketing Research

 

2013

Undergraduate: Brand Management, Marketing, Bidding marketing 

Master: Brand Management (MBA)

PhD: Theories and Methods of Marketing Research

 

2012

Undergraduate: Brand Management, Marketing, Bidding marketing 

Master: Brand Management (MBA)

PhD: Theories and Methods of Marketing Research

 

2011

Undergraduate: Brand Management, Bidding marketing 

 

2010

Undergraduate: Relationship Marketing