1996-2001, Nankai University, Business School, Doctor of Management
1987-1991, Nankai University, Department of Philosophy, Master's degree
1983-1987, Nankai University, Department of Management, Bachelor of Economics and Management
1, 2017 – present, Dean/Professor/Doctoral
Supervisor, School of Business, Nankai University.
2, 2010-2017, Founding Dean, Professor and
Doctoral Supervisor, School of Tourism and Services, Nankai University.
3, 2007-2020, Dean, School of Distance and
Continuing Education, Nankai University.
4, 1987-2007, Assistant Professor and
Lecturer, Department of Management, Nankai University, Deputy Director (1997),
Associate Professor (1998) and Professor (2002), Institute of Modern
Management, School of Business; Visiting Research Fellow, School of Business,
City University of Hong Kong (2000); Assistant to the Mayor of Lijiang
Municipal Government, Yunnan Province (2005, attachment), Associate Dean,
School of Business (2006)
Provincial and Ministerial Scientific Research Award
(1)The monograph "Chixian Shenzhou - A Cultural Space of People's Excellence" (24 items of Chinese culture) won the first prize of the 15th Jiangsu Province Outstanding Achievement in Philosophy and Social Science (I ranked first, 2018)
(2) Excellent Teaching Achievement Award of the Marketing Research Society of Chinese Universities, (Marketing Research Society of Chinese Universities, ranked first by myself, 2020)
(3) Third Prize of the 16th Tianjin Municipal Social Science Excellent Achievement Award, (Tianjin Municipal Committee and Municipal Government, I rank first, 2019)
(4) Third Prize for Outstanding Research Results in Culture and Tourism, (Tianjin Municipal Committee and Municipal Government, I ranked second, 2021)Industry Association Award
1) Business Education Leader of the Year 2021.
2) "Top 10 Most Respected Business School Deans in China", (World Entrepreneur Group, President Magazine 2020).
3) Outstanding Chinese Leisure Personality of the Year 2017 by Xiaokang.Position in Academic Community/Organization
1）Member of the Eighth Discipline Review Group of the State Council (Business Administration)
2）Secretary General of the National Steering Committee for Master's Degree Education in Tourism Management
3）Member of the Advisory Committee on the Construction of Professional Degree Cases in China
4）Co-director of Collaborative Innovation Center for Modern Tourism Development
5）Director of the Professional Committee of Marine Tourism of the Pacific Society
6) Deputy Director of the Expert Committee of China Quality Association
Editorial Board Member of Academic Journal
1）Editor-in-Chief, Nankai Management Review1) Wei mingqiu, Bai Changhong, Zhang Tong. The Evolution Logic of Organizational Relationship in Fine Service Supply of the Tourism Destination: A Cross-case Study Based on Chongqing, Xi'an, and Hangzhou[J]. Management World,2021,37(07):119-129+144+9. DOI:10.19744/j.cnki.11-1235/f.2021.0096
2) Xu Tong, Bai Changhong, Chen Ye, Tuo Yanzheng, Du Meiqi. The Effect of Residents’ Place Emotions on Value Co-creation Intention under the Chinese Culture Background.[J]. Tourism Tribune,2021,36(05):29-41.DOI:10.19765/j.cnki.1002—5006. 2021.05.008.
3)Tuo Yanzheng, Bai Changhong, Wang Lin. Tourist Well-being: Conceptualization and Scale Development[J]. Nankai Business Review,2020,23(06):166-178.
4)Zhang Xiao, Liu Ming, Bai Changhong. Research on the Elements of Tourists’Well-being from a Naturalism Perspective[J]. Tourism Tribune,2020,35(05):37-51.DOI:10.19765/j.cnki.1002-5006.2020.05.009.
5)Mingqiu Wei,Changhong Bai,Chunxiao (Spring) Li,Hongyu Wang. The effect of host–guest interaction in tourist co-creation in public services: evidence from Hangzhou[J]. Asia Pacific Journal of Tourism Research,2020,25(4):
6) Mingqiu Wei,Changhong Bai,Hua Chenggang. The Study of Tourism Public Service Co-creation: Conceptual Model, Driving Factor and Behavioral Process — Take the International Social Resource Visiting Spot of Hangzhou as an Example [J]. Tourism Tribune,2020,35(03):72-85.DOI:10.19765/j.cnki.1002-5006.2020.03.011.
7)Hua Chenggang, Bai Changhong. Tourism IT and Visitor Care [J]. Tourism Tribune,2020,35(01):7-9.DOI:10.19765/j.cnki.1002-5006.2020.01.004.
8)Wei Mingqiu, Bai Changhong. Responding positively to the challenges facing tourism development [J]. People's Weekly,2020(05):78-79.
9)Hua Chenggang, Bai Changhong, Wei Mingqiu. The Impact of Mobile Tourism Information Service Experience on Travel Decision Quality J]. Tourism Tribune,2019,34(11):51-65.DOI:10.19765/j.cnki.1002-5006.2019.11.010.
10)Hua Chenggang,Bai Changhong,Zhang Hui. Co-Creation or Co-Destruction？A Literature Review of Mobile Information Technologies’ Impact on Tourism Experience Value [J]. Foreign Economics & Managemen,2020,42(02):137-152.DOI:10.16538/j.cnki.fem.20190926.008.
11)Zhou Xuan,Bai Changhong. A Re-evaluation of Chen Bingfu’s Academic Thought on Management [J]. Nankai Journal(Philosophy,Literature and Social Science Edition),2019(05):63-69.
12)Bai Changhong,Liu Huan. The Concept and Path of Tourism Destination Fine Service Pattern: An Exploratory Research Based on Multicase Study and Grounded Theory[J]. Nankai Business Review,2019,22(03):137-147.
13)Bai Changhong. Talents Cultivation under the Background of Integration of Culture and Tourism [J]. Frontiers,2019(11):36-42.DOI:10.16619/j.cnki.rmltxsqy.2019.11.003.
14)Yang Dejin,Bai Changhong,Niu Huicong. Research on the Spatial-temporal Differences, Causes and Optimization of the Pro-poor Tourism Effects in Eight Ethnic Provinces and Regions[J]. Journal of Guangxi University for Nationalities(Philosophy and Social Science Edition),2018,40(06):2-7.
15)Zhang Xiao,Bai Changhong. Hedonism or Eudaemonism? A Review of Changes in Tourists’Well-being Research Internationally [J]. Tourism Tribune,2018,33(09):132-144.
16)Bai Changhong,Wang Hongyu. Touristic Learning: Literature Review and Research Agenda [J]. Nankai Business Review,2018,21(02):192-198+209.
17)Zhang Hui,Bai Changhong. Internal Branding of Tourism Enterprises: A Review of the Literature and Prospects for Future Research [J]. Tourism Tribune,2018,33(03):61-74.
18)Liu Huan,Yue Nan,Bai Changhong. The influence of emotional arousal on tourists' perceptions in red tourism contexts [J]. Social Scientist,2018(03):84-90.
19)Bai Changhong,Liu Huan. Tourism Destination Development and Tourism Talent Training in the Context of the New Era - Interview with Professor Bai Changhong of Nankai University [J]. Social Scientist,2017(11):3-7+162.
20)Mu Xueming,Bai Changhong,Wu Bo,Wang Hongyu. Matching effects of destination country image and tourism product categories - an empirical study based on a stereotype content model [J]. Tourism Tribune,2017,32(06):64-74.
21)Zhang Zhihong,Bai Changhong,Yang Dejin. Study on Tourism Sustainable Development of Guangxi Coastal Areas Based on the Ecological Footprint Index [J]. Ecological Economy,2017,33(06):100-104.
22) Bai Changhong,Wang Hongyu. An Evaluation of Educational Tourism from the Perspective of Value in Action [J]. Nankai Journal(Philosophy,Literature and Social Science Edition),2017(01):151-159.Books and Chapters
1) "Chixian Shenzhou - A Cultural Space of People's Excellence", Bai Changhong and Hua Chenggang Jiangsu People's Publishing House, January 2018
2) Terrorism: New Challenges in World Tourism, Bai Changhong and Tou Yanchen China Tourism Publishing House, December 2018
Translated and Compiled Books
1)(Translated) Marketing in Tourism and Services, Machinery Industry Press, 2021
Textbooks and Cases
1) The Seventh National MTA Teaching Case Collection of Excellent Cases, China Tourism Publishing House, 2021
(2) "The Sixth National MTA Teaching Case Collection of Excellent Cases", China Tourism Publishing House, 2020
(3) The Fifth National MTA Teaching Case Collection of Excellent Cases, China Tourism Publishing House, 2020
(4) The Third to Fourth National MTA Teaching Cases Excellent Case Collection, China Tourism Publishing House, 2019Conference Papers and Presentations
1) Presentation on the theme of "Happiness Industry" at the "Maritime Silk Road" (Fuzhou) Cultural Tourism Cooperation Summit 2021.
2) Presentation on "Tourism-based learning and management knowledge rotation" at the IFSAM 14th World Management Congress 2018.
3) Keynote speech on "Going Global: Security and Conflict in Tourism Cities" at the opening forum of the World Tourism Cities Federation (WTCF) 2017 Los Angeles Fragrant Hills Summit1) National Social Science Foundation of China, Major Project on Art, Research on Cultural Industry and Tourism to Enhance National Happiness Index, 2020.07-2024.07, Presenter
2) Project commissioned by the Ministry of Culture and Tourism, Research on the Promotion of Domestic Tourism Market, Ministry of Culture and Tourism, 2019.08-2021.04, presenter
3) Project commissioned by the Ministry of Culture and Tourism, Case report on the high-quality development of culture and tourism in China, Russia and Mongolia "Wanli Tea Road", 2019.03-2019.12, presenter
4) Project commissioned by the former National Tourism Administration of China, Study on China-EU Tourism Cooperation and EU Tourism Market in the Context of "One Belt, One Road", 2017.09, PresenterGovernment Policy Recommendations and Case Studies and Investigation Reports
1) 2018, Tianjin CPPCC Project: actively protect and reasonably utilize the resources of small foreign buildings, and build the "Five Avenues" into a well-known cultural and business tourism area in China
2) 2017, Chifeng Tourism Bureau: Study on the innovative development strategy of tourism in Chifeng, Inner Mongolia