中文 | Nankai University

Jianhua LIU

Jianhua LIU
Professor
Marketing
Email:liujianhua1963@aliyun.com
Tel: 23494907
中文
  • Biography

  • Research & Achievement

  • Projects

  • Teaching

Research Areas

Service Marketing,Relationship Marketing, Marketing Strategy


Positions

ProjectProfessor of EDP Center


Education

2007,PhD in Service Marketing, Nankai University

1988,Master in American Literature, Tianjin Foreign Languages Institute

1985,Bachelor in English Language, Tianjin Foreign Languages Institute


Professional Experience

1994.12-Present,Teach in Marketing Department of Business School of Nankai University

1991.1-1994.12,Teach in Department of Business Management of Tianjin Foreign Trade Institute

1988.7-1991.1,Teach in Department of Industrial Enterprises Management of Tianjin Instituteof Finance and Economics


Awards

[1]    2013, Nankai University, 5th “Excellent Mentor” Award

[2]    2011, Nankai University, 4th “Excellent Mentor” Nomination Award 


Peer-Reviewed Journal Papers

2013

[1]    Yang K., LiuJ. Researchon the Influencing Factors of Customer Trust in the Network ConsumptionEnvironment. Modern Management Science.2013,No.10:112-114. (Published in Chinese)

 

2012

[1]    Wang D., Liu J., Shen C. a Study on Causes of Credit Card Credit UsageBehavior and Its Marketing Strategy. Soft Science.2012, Vol.26.No.3:140-144. (Published in Chinese)

 

2011

[1]    Liu J., WangY., Zhang M. The Relationship between Job Satisfaction and OrganizationalCommitment: A Study Based on Adjustment through Self-efficiency. Journalof Guizhou University of Finance and Economics. 2011, No.4:41-46. (Publishedin Chinese)

 

2010

[1]    Liu J., ZhouC., Wang D. Customer Retention Based on Trust and Switching Barriers: A CaseStudy. Management World.2010, No.4:131-144,187-188. (Published inChinese)

 

ConferencePublications

[1]    Liu J., ZhangM., Xu X., Du J. 2012. The Influence of Trust and Commercial Friendship onCustomer Retention—An Empirical Study of Banking[C] // 2012 International Joint Conference on Service Sciences. Shanghai,China, 2012.5.24-26.

[2]    Du J., Liu J., Liu L., Chen H., Zhang Y. Research on Customer Justice andits Impact on Customer Satisfaction under Service Situation. [C] // 2011 E-Business and E-GovernmentInternational Conference (ICEE). Shanghai, 2011.5.6-8.

[3]    Liu J., ZhouC., Zheng Q. 2011. Customer Retention Based on Trust and CommercialFriendship—Taking Financial Sector for Example[C] // 2011 E-Business and E-Government International Conference (ICEE). Shanghai, 2011.5.6-8.

 

Books and Chapters

[1]    Liu J. Researchon Customer Retention in Chinese Cultural Context. Tianjin: Tianjin UniversityPress, 2012. (Monograph)

Projects

[1]    2014.1-2017.12, Participate in NationalNatural Science Foundation funded project, A Study on the Influencing Mechanismof Referral Reward Program on Consumer's Referral Behavior—Based on thePerspective of Conflicts between Social Norm and Market Norm(PI)

[2]    2010.11-2013.12, Lead Humanities andSocial Science Research project of Ministry of Education, Research on InterfirmRelationship Quality and Customer Retention based on Favor, Face and the Patternof Difference Sequence(PI)

[3]    2009.1-2010.4, Lead Tianjin Social ScienceResearch Program project, a study on Consumer Complaining Intention andSatisfaction Mechanism after Recovery under the Failure of Group Service(PI)

[4]    2009.1-2011.12, Participate in NationalNatural Science Foundation funded project, Research on Group Consumer Service Failureand Recovery Mechanism(PI)

[5]    2008.1-2010.12, Participate in NationalNatural Science Foundation funded project, Research on Customer-EnterpriseIdentification Mechanism and Process Management in Service Context(PI)

[6]    2008.1-2010.12, Participate in NationalNatural Science Foundation funded project, An Empirical Study on Consumer’sConspicuous Consumption Behavior in Chinese Cultural Context: Characteristics,Formation Mechanism and Management(PI) 

Teaching

Undergraduate:Marketing, Sales Management

Master:Marketing Management(MBA), Professional English(MBA)