Biography
Research & Achievement
Projects
Teaching
Marketing Theory,Business to Business Marketing,
Brand Marketing, FinancialInsurance Marketing
2007,PhD in Marketing, Nankai University
1997.8-1999.8,Visiting Scholar, University of South Florida of United States
1991,Master in International Business Administration, Beijing University ofInternational Business and Economics
1982,Bachelor in Commercial Economy, Tianjin Institute of Finance and Economics
2006–Present,Professor and Doctoral Tutor, Business School of Nankai University
1994-2006,Associate Professor, Business School of Nankai University
1989-1994,Lecturer, Tianjin Foreign Trade Institute
1982-1989,Teacher, Tianjin Institute of Finance and Economics
[1] 2011, Nankai University, Social ScienceResearch Excellent Achievement Award
[2] 2011, 3rd prize for ExcellentPapers Award of China Marketing Association of University
[3] 2010, 1st prize for ExcellentPapers Award of China Marketing Association of University
[4] 2010, Nankai University, Social ScienceResearch Excellent Achievement Award
WorkingExperience Related with Profession
[1] 2013, Evaluationexpert for corresponding for Management Review
[2] 2012, StandingDirector of China Marketing Association of University
[3] 2011, ManagingDirector of Brand Management Committee of China Marketing Association
[4] 2010, Evaluationexpert for corresponding for International Marketing Trend (Europe), Journal of Beijing Technology and BusinessUniversity, Journal of Tianjin University of Commerce
[5] 2010, ResearchDirector, Tianjin Ao Xing Business Management Consulting Co., Ltd.
[6] 2009, Member,Scientific Committee of the European International Marketing Conference
[7] 2009, Evaluationexpert for corresponding for National Natural Science Foundation of China
[8] 2009, Evaluationexpert for corresponding for Nankai Business Review, Journalof Management Science, Chinese Journal of Management
[9] 2005, Memberof China Marketing Professional Qualification Training and Certification Panel
2014
[1] Li G., Huang L. Impacts of Ingredient Brand Value on Relational Performance:The Research from the Perspective of Purchaser. Journal of Management Science.2014, No.2:82-94. (Publishedin Chinese)
[2] Li G., Huang L., Jia X. Research on the Influence of Factor Supplier'sMarketing Strategy on Consumer Evaluation. Modern Management Science. 2014, No.5:95-97. (Publishedin Chinese)
[3] Li G., Huang L., Lu H. A Review of the Literature of Ingredient Branding. Foreign Economics & Management.2014,No.6:42-51. (Published in Chinese)
[4] Lu H., Li G. A Study of the Factors Affecting B2B Brand Equity: from the Perspective ofB2B2C. Contemporary Finance &Economics.2014, No.6:75-86. (Published in Chinese)
[5] Liu T., Li G.,Lu H. The Influencing Mechanism of Online and Offline Integrated MarketingStrategy on Brand Experience of Online Retailers. China Business and Market.2014, No.11:51-57. (Publishedin Chinese)
2013
[1] Lu H., Li G. Sources of B2B Brand Equity:Truth and Favor. Journal of ShanxiUniversity of Finance and Economics.2013, No.2:83-94. (Publishedin Chinese)
[2] Lu H., Li G. Study on the Relationship ofBuying Center and Procurement Performance: Organizational Climate andCross-functional Knowledge Transfer. Journalof Guizhou University of Finance and Economics.2013, No.2:47-54. (Publishedin Chinese)
2012
[1] Li G., Zhang Y., Liu T. Exploratory Research on InternetWord-of-Mouth Communication Based on Micro Blog in Brand Crisis Situation. Research on Economics and Management.2012,No.9:89-99. (Published in Chinese)
[2] Xu L., Li G., Tao Y. Media Interaction Changeand Advertisement Credibility Construction. Journal of Beijing Technology and Business University (Social Sciences).2012, No.5:52-57. (Publishedin Chinese)
2011
[1] Li G., Lu H., Li J. Chinese Trust and Business BuyingDecision—From Two-dimensional Perspective of General Trust and ParticularTrust. Soft Science. 2011,Vol.25. No.1:102-109. (Published in Chinese)
[2] Li G., Lu H., Li X. Study on the Segmentation of ChineseInsurance Market Based on CHINA-VALS Model. Journal of Shanxi University of Finance and Economics.2011, No.5:32-42. (Publishedin Chinese)
[3] Li G., Liu T. Requirements and Adaptable Tactics forTraditional Retailers to Touch Online Distribution. Journal of Beijing Technology and Business University (Social Sciences).2011, No.5:6-12. (Publishedin Chinese)
[4] Zhang K., Li G., Li Y. The Development ofForecasting Model on Consumers Life Insurance Purchasing by DiscriminantAnalysis and Logistic Regression. Journalof Applied Statistics and Management.2011, Vol.30. No.2:291-298. (Publishedin Chinese)
2010
[1] Li G., Lu H. The Influence of Suppliers’ BrandPerformance on Buyers’ Repurchase Intention—An Empirical Study with BrandRelationship Quality as the Mediator. Economic Management Journal.2010,No.3:139-147. (Published in Chinese)
[2] Li G., Lu H. Empirical Study on the Influence ofInterpersonal Relationship on Business’s Purchase—Based on Chinese CulturalBackground. Journal of ShanxiUniversity of Finance and Economics.2010, No.4:60-67. (Publishedin Chinese)
[3] Li G., Gao Y., Shi S. An Empirical Analysis on theFactors Affecting the Online Shopping Intention of University Students. Lanzhou Academic Journal.2010, No.6:38-41. (Publishedin Chinese)
[4] Li G., Lu H. pullover Value of the Suppliers’ Brand,Brand Relationship Quality and Buyers’ Repurchase Intention: From thePerspective of Buyers. Nankai BusinessReview.2010, Vol.13. No.4:71-82. (Publishedin Chinese)
[5] Li G., Lu H. Who is the Decision-maker in ChineseEnterprises’ Buying? -The Modification of Webster-Wind Model and Its Testing. China Soft Science.2010, No.7:125-133. (Publishedin Chinese)
ConferencePublications
[1] Hu J., Li Y., Li G. An Empirical Study on the Impact of Interfirm RelationshipQuality on Cooperative Performance: The Moderating Effect of ChineseInterpersonal Relationship[C] // ChinaMarketing Association of University, Central University of Finance andEconomics. 2011.7.24.
[2] Li G., LuH., Shi S., Zhang Y. 2011. Study on the Influencing Factors of the Selection ofGroup-Buying Items of the Group-buying Websites[C] // China Marketing Association of University, Central University ofFinance and Economics. 2011.7.24.
[1] Li G. translates. Ten Deadly Marketing Sins: Signs and Solutions. Beijing. ChinaMachine Press, 2014.
[2] Li G. Business to Business Marketing. Beijing. Tsinghua University Press, 2013. (Monograph)
[3] Li G. RetailMarketing. Beijing. China Machine Press, 2012. (Monograph)
[4] Li G. CustomerService Quality Management. China Economic Press, 2012. (Monograph)
[5] Li G. BrandValue Management. Beijing. Economy and Management Publishing House, 2011. (Monograph)
[6] Li G. et al.translate. Market Research—Application of SPSS. Beijing. China Machine Press,2011.
[7] Li G. MarketingManagement. Shanghai. Shanghai Jiao Tong University Press, 2010. (Monograph)
[1] 2014.9-2015.9, Tianjin municipalgovernment consulting project of Tianjin Association for Science and Technology,Independent Brand Cultivation and Development Strategy for TianjinManufacturing Industry(PI)
[2] 2011.5-2012.5, Key horizontal project, MarketingPlan for Electronic Bank of Tianjin Branch of Agricultural Bank of China(PI)
[3] 2011.6-2013.12, China Association forScience and Technology project, Survey on Life Style of Science and TechnologyWorkers(PI)
[4] 2007.5-2011.9, Key horizontal project, Studyon Heng an Standard Life Insurance Index(PI)
Undergraduate:Market Research, Industry Marketing, Consumer Behavior, Relationship Marketing,Professional English
Master:Market Research, Industry Marketing Research,
DistributionChannels Management
PhD:Marketing Theories and Methods, Advanced Industry Marketing Research
