Biography
Research & Achievement
Projects
Teaching
Advertising,Consumer Behavior, Marketing
1994.8-1998.8,PhD in Management, Department of Management, Kyungpook National University, Daegu,Korea
1985.9-1988.7,Master of Economics, Department of Economics, Yanbian University, Jilin, P.R.China
1978.10-1983.7,Bachelor of Laws, Department of Political Science, Yanbian University, Jilin,P.R. China
2013.9-2014.2,Advanced Research Scholar in Kyung Hee University, Korea
2004,12-Present,Professor, Doctoral Supervisor, Business School, Nankai University
2004.8-2005.8,Research Professor in Graduate School of China, SungkyunkwanUniversity, Korea
2003.4-2003.10, Advanced Visiting Scholar, Aichi University, Japan
2001.8-2002.8, Post-doctoral, Business School, Chonbuk National University, Korea
1998.12-2004.12, Associate Professor, Business School, Nankai University
1983.7-1994.7, Lecturer, Department of Economics, Yanbian University, Jilin, China
[1] 2014, Journalof Marketing Science, Award for Excellent Paper of JMS China Marketing ScienceAcademic Annual Conference
[2] 2014, NankaiUniversity, 2rd Prize for “Professional Dedication” Welliver Faculty Fellowship,
[3] 2013, Journalof Marketing Science, 1st Prize for Excellent Paper of JMS China Marketing ScienceDoctoral Forum (Doctoral Student: Li Yan)
[4] 2012, Journalof Marketing Science, 2rd Prize for Excellent Paper of JMS China MarketingScience Doctoral Forum (Doctoral Student: Wu Bo)
[5] 2011, Honorarytitle— Distinguished Teacher Boatel Group Corporation
[6] 2011, Journalof Marketing Science, Award for Excellent Paper of JMS China Marketing ScienceAcademic Annual Conference
[7] 2011, TianjinMunicipal People's Government, 2rd Prize for Outstanding Achievements in SocialScience Research of Tianjin
[8] 2010,Emerald Press, Highly Commended Award ("The influence of money attitudeson young Chinese consumers’ compulsive buying", Young Consumers, Volume 10Issue 2, 2009), Emerald Literati Network
[9] 2010, Journalof Marketing Science, Award for Excellent Paper of JMS China Marketing ScienceDoctoral Forum (Doctoral Student: Ma Yunfei)
[10] 2010, MarketingSeminar of Chinese Universities, Award for Excellent Paper for Marketing Seminarof Chinese Universities
Consultant
[1] 2013,Anonymous assessment expert of China Management Youth Award, Chinese ResearchCouncil of Modern Management
[2] 2012-Present,Originator and Director of China CMO Club
[3] 2012-2013,Vice Chairman of Korea-China Business Society
WorkingExperience Related with Profession
[1] 2014-Present,Member of Editorial Board, Journal of Marketing
[2] 2014-Present,Leader of Preparatory Group, Chinese Consumer Research Society
[3] 2011-Present,Area Editor, Journal of Marketing Science
[4] 2010-Present,Editorial Advisory Board Member, International Journal of Consumer Research(IJCR)
[5] 2009-Present,Standing Council Member of Marketing Science Seminar of Chinese Universities
[6] 2009,Guest Editor of Special Issue of Journal of Consumer Marketing（JCM）
[7] 2009,Chairman of Journal of Marketing Science Academic Annual Conference andDoctoral Forum committee
[8] 2008-Present,Assessment Expert of Degree and Postgraduate Education Development Center,Ministry of Education
[9] 2007-Present,Academic Council Board Member of Marketing Science Seminar of Chinese Universities
[10] 2007-Present, Editorial Board Member, Journal of Marketing Science
[11] 2007-Present,Marketing Committee Member of Society of Management Science of China
[12] 2005-Present,Peer Review Expert of National Social Science Foundation of China
[13] 2003-Present,Peer Review Expert of National Natural Science Foundation of China
ProfessionalActivities
[1] 2014.4,Organizer and Director of 2014 Chinese Consumer Behavior Research Forum, NankaiUniversity
[2] 2014.11,Director of 2014 China Marketing Science Academic Annual Conference TopicPresentation, Xiamen University
[3] 2013.8, Directorof 2013 China Marketing Science Academic Annual Conference Topic Presentation, TsinghuaUniversity
[4] 2012.12,Organizer and Director of 2012 Chinese Consumer Behavior Research Forum, NankaiUniversity
2014
[1] Li D., Wang C., Jiang Y., BradleyR Barnes, Zhang H., The asymmetric influence of cognitive and affective countryimage on rational and experiential purchases. European Journal of Marketing.2014,48(11/12):2153-2175.
[2] Wu R., Li D. The Outcome Valence, MentalSimulation and Regret. Journal of Marketing Science.2014, Vol.10,No.3:51-61. (Published in Chinese)
[3] Wu B., Li D. A Review of Ethical ConsumptionResearch and prospects. ForeignEconomics and Management.2014, Vol.36, No.3:20-28. (Publishedin Chinese)
[4] Wu B., Li D., Xie Z. Study on Factors ofConsumers’ Preference on Green Products. Soft Science.2014, Vol.28, No.12:89-94. (Publishedin Chinese)
[5] Li Y., YaoC., Li D., Zhang K. Adaptivedifficulty scales for Parkour games. Journalof Visual Languages and Computing (SCI).2014, No.25:868-878. (Publishedin Chinese)
2013
[1] Li D., Wu B., Li Y. The Influenceof Product Return on Purchase Regret in Remote Purchase Environment. NankaiBusiness Review.2013, Vol.16, No.5:77-89. (Published inChinese)
[2] Li D., Li Y., Wu B. Influence ofCauses of Out-of-Stock and Brand Concepts on Product Perception and purchase. Journalof Management Science.2013, Vol.26, No.5:63-72. (Published inChinese)
[3] Li D., Li Y., Wu R. ConsumerAesthetic Experience in Product Design. Advancesin Psychological Science.2013, Vol.21, No.2:336-346. (Publishedin Chinese)
[4] Li D., Ma Y., Li Y. FormationMechanism of Inaction Regret after Missing a Purchase: The Mediation ofEndowment Effect. Journal of Marketing Science.2013, Vol.9, No.1:32-49. (Publishedin Chinese)
[5] Li Y., Li D. The Influence of idiomModifications in Advertising on Consumers’ Attitude toward Advertising andPerception of Firm. Management Review.2013, Vol.25, No.8:133-142. (Publishedin Chinese)
[6] Li Y., Li D. A Review of the Literature ofProduct Phantom in Shopping Context. Foreign Economics and Management.2013,Vol.35, No.5:72-79. (Published in Chinese)
[7] Wu B., Li D. A Review of Brand PerceptionResearch based Stereotype Content Model. Foreign Economics and Management.2013,Vol.35, No.3:57-63. (Published in Chinese)
[8] Wu B., Li D. A Study of Customers’ Reaction toGoods Return in Teleshopping. Contemporary Finance and Economics.2013,No.7:67-76. (Published in Chinese)
2012
[1] Li D., Li Y., Wu R. A Study of theInfluence of Product Price Information on Compromise Effects in Online Shopping. ContemporaryFinance and Economics.2012, No.11:67-79. (Published inChinese)
[2] Li D., Wu R. Appraisal Similarity betweenProducts and Intention of Purchasing Original Products, Chinese Journal of Management.2012,Vol.9, No.9:108-116. (Published in Chinese)
[3] Li D., Ma Y., Li Y. Calling BackConsumer Who Missed a Purchase: Making Use of Regret. International Journal of ConsumerResearch.2012, Vol.1, No.1:28-46.
[4] Wu R., WangC., Li D., Ma Y. Consumption Goal,Implication Intention and Active consumption behavior. Journal of Marketing Science.2012,Vol.8, No.2:64-78. (Published in Chinese)
[5] Li D., Du L. On Consumer Behaviorand Motivation about the Perspectives of Death Awareness Coping Merchandises. ContemporaryFinance and Economics.2012, No.5:96-104. (Published inChinese)
[6] Wang C., Li D., Bradley R. Barnes, JongseokAhn. Country Image, Product Image and Consumer Purchase Intention: Evidencefrom an Emerging Economy. International Business Review (SSCI).2012, Vol.21, No.6:1041-1051.
2011
[1] Li D., Li Y., Wu R. The ChosenOutcome Valance, the Forgone Alternative Information. Satisfaction and Regret, Journalof Marketing Science.2011, Vol. 7, No.4:15-28. (Published in Chinese)
[2] Li D., Ma Y., Du L. After Missinga Purchase, the Influence of Regret on Purchase Intention. Nankai Business Review.2011,Vol.14, No.5:141-152. (Published in Chinese)
[3] Li D., Li Y., Ma Y. The efficacyof Consumers’ Regret. Modern Management Science.2011, No.10:96-98. (Publishedin Chinese)
[4] Li D., Ma Y., Li Y. The Study ofInfluence of Priming Goals on Consumers’ Recall. Journal of Marketing Science.2011,Vol.7, No.1:69-81. (Published in Chinese)
[5] Li D., Ma Y. The influence ofappreciating on Purchase Intention of Similar Product within the Same Brand. ModernManagement Science.2011, No.2:14-17. (Published inChinese)
2010
[1] Li D., Wu R., Wei S. The effect ofthe Region Image on Consumers’ Purchase Intention—Taking Tianjin and Shanghaias Examples. Management Review.2010, Vol.22, No.7:67-75. (Publishedin Chinese)
[2] Li D., Ren X., Li Y. Research onMarketing in China— A Content Analysis of Publications in Leading English andChinese Jouranls,2000-2008. Journal of Marketing Science.2010, Vol.6,No.1:124-146. (Published in Chinese)
[3] Li D., An S., Jongseok Ahn. Regionaldifferences of country image effect in Chinese market. Nankai Business ReviewInternational.2010, Vol.1, No.1:39-58.
[4] Wu R., Li D., Wu B. The Study on ChineseRural Consumers’ Purchase Intention for “Home Appliances Going to theCountryside”. China Soft Science.2010, No.1:40-52. (Published inChinese)
[5] Wu R., Li D. A Review of Consumers` Regret. ModernManagement Science.2010, No.1:10-12. (Published inChinese)
ConferencePresentations
[1] Yao LakeForum. Jiangxi Normal University, 2014.12.
[2] 30 YearsCelebrates Series of Lectures. Business School, Huaqiao University, 2014.11.
[3] KoreaInstitute International Economic Policy (KIEP). 2014.8.
[4] ChineseAcademy, Incheon National University, Korea, 2014.8.
[5] BusinessSchool, Northeast Normal University, 2014.7.
[6] BusinessSchool, Chonbuk National University, Korea, 2013.12.
[7] GraduateSchool of China (GSC), Sungkyunkwan University, Korea, 2013.11.
[8] Departmentof International Trade. Dong-A University, Korea, 2013.10.
[9] SunIsland Doctoral Forum. Harbin University of Commerce, 2013.8.
[10] Schoolof International Business Administration. Shanghai University of Finance andEconomics, 2013.6.
[11] BusinessSchool, Zhejiang Wanli University, 2012.10.
[12] Schoolof Economics Management, Yanbian University, 2011.8.
[13] AntaiCollege of Economics & Management, Shanghai Jiao Tong University, 2011.4.
Books and Chapters
[1] Li D.J., Qin Y. E-commerce. ChinaDevelopment Press, 2013. (Monograph)
[2] Qin Y., Li D.J. Advertising Principles &Practice. Tsinghua University Press, Beijing: Jiaotong University Press, 2013.(Monograph)
[3] Qin Y., Li D.J. Modern Marketing Tutorial.Tsinghua University Press, Beijing: Jiaotong University Press, 2013. (Monograph)
[4] Qin Y., Li D.J. Management: Theory, Method andPractice. Tsinghua University Press, Beijing: Jiaotong University Press, 2013.(Monograph)
[5] Li D.J., Qin Y. Modern Marketing(The Second Edition). China Development Press, 2012. (Monograph)
[6] Li D.J., Qin Y. Modern Advertising(The Third Edition). China Development Press, 2011. (Monograph)
[7] Li D.J., Qin Y. ManagementPrinciples (The Second Edition). China Development Press, 2011. (Monograph)
[8] Li D.J., Ren X.Y., Li Y. “Researchon Marketing in China: Present and Future” in Handbook of ContemporaryMarketing in China: Theories and Practices, Cheng Lu Wang, ed. 2011 1stQuarter, New York: Nova Science Publishers, 2011. (Participate in Writing)
[1] 2014.1-2017.12,National Natural Science Foundation of China (NSFC) funded project, Research onProduct Phantom and Consumer’s Response Mechanism(PI)
[2] 2011.1-2013.12,National Natural Science Foundation of China (NSFC) funded project, Research onFormational Mechanism and Effect of Consumer Regret(PI)
[3] 2010.1-2012.12,Key Program National Natural Science Foundation of China (NSFC) funded project,Research on the Chinese Urban Consumer Behavior-Exploration from thePerspectives of Social Identity and Social Identification(Collaborator)
[4] 2010.6-2011.6,Project of China Association of Science and Technology, Investigation ofChinese Citizens’ Drug Taking Behavior(PI)
Undergraduate:Consumer Behavior, Advertising, Monographic Study on Marketing
Master: ConsumerBehavior, Consumer Behavior (MBA), Advertising (MBA)
PhD:Theories and Methods of Marketing Research, AdvancedConsumer Behavior
