Peer-Reviewed Journal Papers

2015

[1]    LiHuifan, Fan Xiucheng, Cao Huarui, Jiangang Du. The Influencing Mechanism of Referral Reward Programon Referral Behavior: From the Perspective of Conflicts between Social Norm andMarket Norm. Advances in Psychological Science, 2015. Vol.23. No.1:11-21. (Publishedin Chinese)

2014

[1]    Wang Xiao, Jiangang Du, Bai Changhong.The Development of Western Service Paradigm: From Product Dominant Logic toCustomer-involved Value Co-creation. Journal of Business Economics, 2014,Vol.277. No.11:41-49. (Published in Chinese)

[2]    Jiangang Du, Xiucheng Fan, TianjunFeng. Group Emotional Contagion and Complaint Intentions in Group ServiceFailure: The Role of Group Size and Group Familiarity. Journal of Service Research.2014.17(3): 326-338.

[3]    SunYing, Jiangang Du, Li Weizhong, Su Xuan. Influence of the NegativeEmotions and Perceived Risk of Product Recall on Consumer’s Purchase Intention-EmpiricalResearch Based on Automobile Products Recall, Management Review,2014.26(3): 104-110. (Published in Chinese)

2012

[1]    Jiangang Du, FanXiucheng. The Impact of Face Lost on Complaint Intention under the ServiceFailure Circumstance. Management Review,2012. 24(3): 91-99. (Publishedin Chinese)

[2]    Jiangang Du, MaJing, Wang Peng. On the Effect of Negative Emotional Events on the Emotion, Satisfactionand Commitment of Frontline Employees: Taking High-interactive Service Industryas an Example. Tourism Tribune, 2012,27(6): 80-87. (Published in Chinese)

[3]    Jiangang Du, Wang Lin. Research on euro marketing-introduction ofFMRI. Economic Management,2012. 495(3): 189-199. (Published inChinese)

[4]    Jiangang Du, Chen Hunhun, Zhang Yue. Consumer’s PsychologicalResponse under Product Recall: Based on the Analysis of Risks and Emotions. Journalof Shanxi Finance and Economics University,2012,235(5): 61-70. (Published in Chinese)

2011

[1]    Jiangang Du, FanXiucheng. Researchon group consumer’s psychological interaction process under service failuresetting. Journal of Management Sciences in China,2011,14(12): 60-70. (Published in Chinese)

[2]    Jiangang Du. An Investigationof Face Construct in the Service Consumption. Journal of Shanxi Finance andEconomics University, 2011, 227(9): 57-64. (Published in Chinese)

[3]    SunYing, Jiangang Du. Study on Effects of Consumer Psychologyand Behavior based on Automobile Products Recall. Statistics and Decision, 2011,337(13):105-108. (Published in Chinese)

[4]    Jiangang Du, Xiucheng Fan andTianjun Feng (2011). Multiple emotional contagions in service encounters. Journalof the Academy of Marketing Science, 2011, 39(3) :449-466.

[5]    SunYing, Jiangang Du, Li Wenzhong. Study on online shopping servicesquality and customer satisfaction and loyalty. Statistics and Decision, 2011,337(13): 95-97. (Published in Chinese)

2010

[1]    Jiangang Du, Xiucheng Fan, Tianjun Feng. An experimental investigation ofthe role of face in service failure and recovery encounters, Journalof Consumer Marketing, 2010, 27(7): 584 – 593.

[2]    WangXiao, Li Wenzhong, Jiangang Du. The Advance Research of Emotional Contagion Theory. Advancesin Psychological Science ,2010, 18(8): 1236-1245. (Published in Chinese)

Non-peer-reviewedjournal papers

2013

[1]    DuJiangang, Guo Qinglan. Construction of service value based on value co-creationmode. Tsinghua Business Review, 2013,14: 48-53. (Published in Chinese)

2012

[1]    DuJiangang. Change products recall crisis into opportunity. PKU Business Review, 2012.No.12:28. (Published in Chinese)

ConferencePresentations

2015

[1]    Jiangang Du, Zheng Qiuying, Fan Xiucheng, Xu Jingwen. Can Fear Be Eaten?Research on Psychological Mechanism in Consumer’s Food Selection. 2015 Annual Conference of JMS China MarketingScience, East ChinaUniversity of Science and Technology, Shanghai, China, 2015.11.

[2]    Jiangang Du, Ren Xingyao, Huang Shujing, Zhao Haoyu. whether luxury brandssuit the “golden quadrant”? -Based on the mediation role of psychologicaldistance. The Twelfth Annual Conferenceof JMS China Marketing Science, East China University of Science andTechnology, Shanghai, China, 2015.11.

[3]    Zhang Yu, Jiangang Du, XiaLan. Bright Preference and Dark Avoidance? The Effect of Bright and Dark on theAdoption of New Products. 2015 Annual Conference of JMS China Marketing Science, East China University of Science and Technology,Shanghai, China, 2015.11.

[4]    Xingyao Ren, Lan Xia, JiangangDu. Deliver Warmth with Your Hand: Customers’ Responses to Handwritingversus Print Messages[C] // The 2015 ACRNorth American Conference, New Orleans, LA, USA, 2015.10.1-4.

[5]    Jiangang Du, Lan Xia, Xingyao Ren. Warmth or Competence? Effect of TypefaceDesign on Consumer Perceptions[C] // 2015Society for Consumer Psychology Conference, Phoenix, Arizona, 2015.

[6]    Jiangang Du,Xiucheng Fan, Tianjun Feng. Flow Effect and Resonance Effect: Group EmotionalContagion in Service Failure Encounters[C] // QUIS14 symposium, Shanghai, China, 2015.6.18-21.

2014

[1]    Jiangang Du, Xialan, Ren Xingyao. What does font bring us? Warm or competence? Based on themediating role of psychosocial distance. 2014 AnnualConference of JMS China Marketing Science,Xiamen University, Xiamen, Fujian, 2014.11.

[2]    XingyaoRen, Jiangang Du, Lan xia. HasHandwriting Become Obsolete? The Effect of Handwriting on Warmth Perceptions ofService Firms. 2014 Annual Conference of JMS China Marketing Science, Xiamen University, Xiamen, Fujian, 2014.11.

[3]    ZhangNa, JiangangDu, Xia lan, Will the product of babyschema generation be displayed on the low location of the shelf? Based on themediating role of caretaking. 2014 Annual Conference of JMS China Marketing Science, Xiamen University, Xiamen, Fujian, 2014.11.

2012

[1]    LiuXing, Wang lin, Jiangang Du. Consumersare more willing to close to nature? The impact of natural attributes on theproduct attitude. 2012 Annual Conference of JMS China Marketing Science, Dalian University of Technology, Dalian, China, 2012.8.

[2]    Jiangang Du, Cao Huarui, ZhengQiuying, Fan Xiucheng. The influence of cognitive mode on brand memory inproduct placement: based on eye-tracking. 2012 Annual Conference of JMS China Marketing Science, Dalian University of Technology, Dalian, China,2012.8.

[3]    Jiangang Du, Wang lin. Whatdoes ambivalent word-of-mouth bring to us? Perspective on holistic versusanalytic thinking.2012 Annual Conference of JMS China Marketing Science, Dalian University of Technology, Dalian, China, 2012.8.

[4]    Jiangang Du, Wang Lin, ZhengQi, Liu LiYan. Neuromarketing: Marketing through Science[C] // The InternationalJoint Conference on Service Sciences (IJCSS), 2012.10.

[5]    JianhuaLiu, Mo Zhang, Xihong Xu, Jiangang Du,The influence of trust and commercial friendship on customer retention[C] // TheInternational Joint Conference on Service Sciences (IJCSS), 2012.5.

2011

[1]    XiaoWang, Jiangang Du. The state ofemotional contagion research[C] // 2011International Conference on E-Business and E-Government. ICEE2011- Proceedings, 2011. 8.

[2]    Jiangang Du, FanXiucheng, Feng Tianjun. The Impact of group polarization onComplaint Intention under the Service Failure Circumstance 2011 Annual Conference of JMS China MarketingScience, Sun Yat-sen University,Guangzhou, Guangdong, 2011.8.

[3]    Jiangang Du, Chen Hunhun, ZhangYue. Consumer’s Psychological Response under Product Recall: Based on theAnalysis of Risks and Emotions .2011 Annual Conference of JMS China Marketing Science, Sun Yat-sen University, Guangzhou, Guangdong, 2011.8

[4]    JianHongZhang, Jiangang Du, JianHua Liu, QiZheng. Structural equation model analysis of impact factors on scientificresearch motivation[C] // The 2011 International Conference on Management and Service Science,2011.8.

[5]    JianHongZhang, Jiangang Du, JianHua Liu,LiYan Liu. Employee’s emotion and behavior under the circumstance of emotionalevents. The 2011 International Conference on Management and Service Science. EI(20113814349143). 2011.8.

[6]    Jiangang Du, Liu Jianhua, Liu Liyan, Chen Huihui, Zhang Yue. Researchon customer justice and its impact on customer satisfaction under servicesituation[C] // The 2011 International Conference on Business, Engineering and InformationTechnology Management, 2011.5.

[7]    Jiangang Du, Xiucheng Fan and Tianjun Feng. The effectsof group emotional contagion and deindividuation on complaint intentions ingroup service failure[C] // 2011 American Marketing Association SummerEducators Conference, 2011.

2010

[1]    SunYing, Jiangang Du. Emotional andsatisfactory research of grouping consumers in service recovery process[C] // The2010 International Conference on Management and Service Science Conference (MASS 2010). EI (20104813438538). 2010.8.

[2]    SunYing, Jiangang Du, Su Xuan. Researchof the psychology and behavior of grouping consumers facing under failureconditions[C] // The 2010 International Conference on Management and Service ScienceConference (MASS 2010). EI (20104813438537). 2010.8.

[3]    WangXiao, Li Wenzhong, Jiangang Du, Thedevelopment research of the emotional contagion theory[C]// 2010 IEEE InternationalConference on Software Engineering and Service Sciences, 2010.8.

[4]    WangXiao, Jiangang Du, Li Wenzhong. Thereview of the emotional contagion theory based on the interpersonal perspective[C] // The2010 International Conference on Management and Service Science Conference (MASS 2010), 2010.8.

Booksand Chapters

[1]    Du Jiangang. The Study on the Effect of Emotion andFace in Service Recovery. Tianjin: NankaiUniversity Press,2010. (Monograph)

[2]    CarlMcDaniel，RogerGates. (Translated by) Du Jiangang. MarketingResearch Essentials, 6th Edition. Beijin: Publishing House of ElectronicsIndustry, 2010

[3]    Du Jiangang. Report On theDevelopment of Humanities and Social Sciences in Foreign Universities. Beijing:Higher Education Press, 2010. (Participate in Writing)

[4]    Du Jiangang. Report On theDevelopment of Humanities and Social Sciences in Foreign Universities. Beijing:Higher Education Press, 2009. Participate in Writing

[1]    2016.1-2019.12, ChinaNational Science Foundation (CNSFC) funded project. The studyon new product design strategy and consumer accept behavior-based on cognitiveand emotional perspectives (PI)

[2]    2013.1-2017.12, ChinaNational Science Foundation (CNSFC) funded key project (71232008), Thetheoretical and mode research on Service Value Co-creation from CustomerParticipation Perspective (Collaborator)

[3]    2011.1-2012.12,The general project of Humanities and social sciences of Ministry of Education.Based on human relationship、faceand differential pattern between the corporate quality relationship andconsumer retention research (PI)

[4]    2012.1-2015.12,China National Science Foundation (CNSFC) funded project. The influencemechanism of mixed and dynamic and memory on consumers’ purchasing decision(PI)

[5]    2011.1-2012.12, ChinaNational Science Foundation (CNSFC) funded project. The theoretical and mode research onService Value Co-creation from Customer Participation Perspective (Collaborator)

[6]    2010.1-2012.12,2009 NSFC/RGC Joint Research Fund. The Management moderesearch on Quality Improvement of Supply Chain and the Product Recall. (Collaborator)

[7]    2009.1-2010.4, Tianjin planning office of philosophy and social science. Research on formation mechanism of group consumer’scomplaint intention after they face with service failure (PI)

[8]    2009.1-2011.12,China National Science Foundation (CNSFC) funded project.Research on group consumer’s service failureand recovery mechanism (PI)

[9]      2008.1-2012.12, China National ScienceFoundation (CNSFC) funded project. The service situation ofcustomer-company identification mechanism and process management research(Collaborator) 

[10]  2008.1-2010.12, ChinaNational Science Foundation (CNSFC) funded project. EmpiricalResearch under Chinese cultural background of conspicuous consumption behavior:Characteristics, Formation Mechanism and Management (Collaborator)

2014

Undergraduate: Brand Management, Marketing

Master: Brand Management (MBA)

PhD: Theories and Methods of Marketing Research

2013

Undergraduate:Brand Management, Marketing, Bidding marketing 

Master:Brand Management (MBA)

PhD:Theories and Methods of Marketing Research

2012

Undergraduate:Brand Management, Marketing, Biddingmarketing 

Master:Brand Management (MBA)

PhD:Theories and Methods of Marketing Research

2011

Undergraduate:Brand Management, Bidding marketing 

2010

Undergraduate:Relationship Marketing