Management Science & Engineering

Kai LI
Management Science & Engineering
Tel: 022-23501314
  • Biography

  • Research & Achievement

  • Projects

  • Teaching

Research Areas

Electronic Commerce, Big dataand business Intelligence;Digital Trade, Digital Business, Digital Economy; Supply Chain Management, Operations Management;


Ph.D. in Management (Major: Technology Economy and Management), BusinessSchool, Nankai University, Tianjin, P.R. China

Joint Ph.D. (Major: Information Systems and Quantitative Sciences), RawlsCollege of Business Administration, Texas Tech University, US

Master of Management (Major: Management Science and Engineering), BusinessSchool, Nankai University, Tianjin, P.R. China

Double Bachelors of Management and Law (Major: Information Management andInformation Systems; Second Major: Political science and Administration), BusinessSchool, Nankai University, Tianjin, P.R. China

Professional Experience

Teaching in Business School, Nankai University

Teaching in Teda College, Nankai University

Postdoc in College of Business Administration, Chinese University of Hong Kong



2004,Outstanding Paper Award by Asia Research Center in Nankai University

Social Service

[1]  Reviewerof DecisionSupport Systems, Information & Management, International Journal ofProduction Research and Electronic Commerce Research and Applications

[2]  Memberof AIS and CNAIS

Peer-ReviewedJournal Papers

[1]      LiKai, Zhou C*, Yu X.Exploring the differences of users’ interaction behaviors on microblog: Themoderating role of microblogger’s effort. Telematics and Informatics(SSCI, IF=4.139),2021, published online.

[2]      Qin, F., Li, Kai* and Yan, J. Understanding user trust in artificialintelligence-based educational systems: Evidence from China, BritishJournal of Educational Technology(SSCI, IF=2.588), 2020, 51(5):1693-1710. doi:10.1111/bjet.12994

[3]      Li,Kai., Kim, D., Lang, K.,Kauffman, R and Naldi, M. How should we understand the digital economy in Asia?Critical assessment and research agenda, Electronic Commerce Research andApplications(SCI/SSCI, IF=3.661),2020, 44, DOI: 10.1016/j.elerap.2020.101004.

[4]      Li,Kai., Wang, X., Du, TimonC. Entrepreneurial Orientation, Online Credibility, and Online Performance:Evidence from SMEs in a B2B Electronic Market in China, Journal of Small BusinessManagement(SSCI,IF=3.12), 2020, Feb publishedonline. DOI: 10.1080/00472778.2019.1695495

[5]      Liu, Y., Ren, C., Shi, D., Li, Kai.,Zhang, X. Evaluating the Social Value of Online Health Information forThird-Party Patients: Is Uncertainty Always  Bad? Information Processing &Management (SSCI/SCI,IF=3.892), 2020, 57, 1-14.

[6]      Guo, F., Zou, B., Zhang,X*.,Bo, Q., Li, Kai. Financial Slack and Firm Performance of SMMEs in China:Moderating Effects of Government Subsidies and Market-supporting Institutions, InternationalJournal of Production Economics(SCI, IF=4.998), 2020, 223, 1-10.

[7]      Li,Kai., Liangqi Cheng.,Teng, Ching-I. Voluntary sharing and mandatory provision: Private informationdisclosure on social networking sites, Information Process &Management(SSCI/SCI, IF=3.892), 2020, Vol.57, Iss. 1, 1-14.

[8]      Pham, T.T.L.P., Teng, C.I., Friesner, D., Li, Kai., Wu, W.E., Liao, Y.N ., Chang,Y.T., Chu, T.L. The impact of mentor–mentee rapport on nurses’ professional turnoverintention: Perspectives of social capital theory and social cognitive careertheory, Journal of Clinical Nursing (SCI/SSCI, IF=2.04 ). 2019; 28, pp.2669–2680.DOI:10.1111/jocn.14858

[9]      Li, Kai., Teng, Ching-I. How Do Avatar CharacteristicsAffect Avatar Friendliness and Online Gamer Loyalty? Theory of EmbodiedCognition Perspective, Internet Research(SCI/SSCIIF= 4.580国际管理信息系统SCI二区期刊), 2018, Vol. 28 Issue: 4,pp.1103-1121,

[10]   Tseng, Fan-Chen., Cheng, T. C. E., Li, Kai., Teng, Ching-I. How Does Media Richness Contribute toCustomer Loyalty to Mobile Instant Messaging? Internet Research(SCI/SSCIIF= 4.580国际管理信息系统SCI二区期刊), 2017, Vol.27, Iss.3, pp.520-537. DOI: 10.1108/IntR-06-2016-0181.

[11]   Li,Kai., Wang, X. Li, K.,Che, J. Information Privacy Disclosure on Social Network Sites: An EmpiricalInvestigation from Social Exchange Perspective, Nankai Business ReviewInternational, August 2016, Vol. 7 Iss. 3, pp.282-300. DOI:10.1108/NBRI-02-2015-0005.

[12]   Tong, L., Li, Kai., Zhou, Q. Seasons, Sexes and Ages as Modifiers in theAssociation of Psychosis Morbidity with Air Pollutants: A Rising Problem in AMetropolis, Science of the Total Environment(SCIIF=3.163), Volume 541, 15 January 2016, Pages928–933. doi:10.1016/j.scitotenv.2015.09.066

[13]   Li, Kai., Du, Timon C,. Building a boundary-spanning service forcoopetition, Expert systems with Applications(SCIIF=3.928), 2015, Vol.42, 8413-8422.

[14]   Li,Kai., Lin, Z., Wang, X. AnEmpirical Analysis of Users' Privacy Disclosure Behaviors on Social NetworkSites, Information & Management(SCI/SSCIIF= 3.317), Vol.52, Iss.7, November 2015, 882-891, doi:10.1016/

[15]   Tseng, Fan-Chen., and Li, Kai (Corresponding author). Why Do Users Intend to Use Near Field Communication Services? International Journal of Mobile Communications (SSCI, IF=0.965), 2015, Vol.13, No.4, 415- 432.

[16]   Tong L, Li Kai, Zhou Q. The association between air pollutants andmorbidity for diabetes and liver diseases modified by sexes, ages, and seasonsin Tianjin, China. Environmental Science and Pollution Research((SCI, IF=2.741), 22, 2 (2015): 1215-1219. DOI:10.1007/s11356-014-3432-4.

[17]   Tong L, Li Kai, Zhou Q. Promoted Relationship of Cardiovascular Morbidity with AirPollutants in a Typical Chinese Urban Area. PLoS ONE((SCI, IF=3.730), 2014, 9(9): e108076.doi:10.1371/journal.pone.0108076

[18]   Che, Jianguo.,Wang, Jing., Li, Kai. A Monte CarloBased Robustness Optimization Method in New Product Design Process: A CaseStudy, American Journal of Industrialand Business Management, Vol.4 No.7,July 24, 2014,360-369.

[19]   Li, Kai., Yan, Jianyuan.,Lin, Zhangxi. A Knowledge-based System for Supply Chain Process Modeling,Reuse, and Redesign, International Journal of Electronic Business,Vol.10, No.2, Dec2012, 142-166.

[20]   Li, Kai., Du, Timon C. Building a Targeted MobileAdvertising System for Location-Based Services, Decision Support Systems(SCIIF=3.222), Vol.54, Iss.3, Dec2012, 1-8.

[21]   Li, Kai., Idemudia, Efosa.C., Lin, Zhangxi., and Yu,Yang. A framework for intermediated online targeted advertising with bannerranking mechanism, Information System and e-Business Management (SSCIIF=0.953), 2012, Vol.10, No.2, 183-200.

[22]   Li, Kai., Wang, Xiaowen., Zhao, Fuhou., Li, Minsheng. the impact of environmentalregulations on manufacturing industries in the developed area of China, Journal of Japan Society for Informationand Management, 2012, Vol.33, No.1, 1-10.


Books and Chapters

[1]  Li, Kai. LogisticsInformation Systems. Beijing: Jiaotong University press, 2013.(Monograph)


[1]  2014.1-2016.12,National Nature Science Foundation of China (NSFC) funded project, Consumers'Privacy Decision Problem in Online Personalized Service (PI)

[2]  2012.1-2014.12,Humanity and Social Science Foundation of Chinese Ministry of Education fundedproject, Consumers' Privacy Decision Process and Mechanism in Online TargetedService (PI)


Undergraduate:Systems Engineering, Human Factor Engineering,

             Management Information Systems,

             Introduction to ElectronicCommerce

Master:Tendering and Contract Management (MEM),

       Logistics and Supply Chain Management(MBA, iMBA)