刘欢，郭国庆，张真荣*. 多渠道互动对在线社区用户持续使用意愿的影响：以卡车司机为例[J]. 南开管理评论, 2024, 27(1).
Liu, Huan, Kai Li*, Yan Chen, and Xin (Robert) Luo. "Is personally identifiable information really more valuable? Evidence from consumers' willingness-to-accept valuation of their privacy information." Decision Support Systems, available online 13 May 2023, https://doi.org/10.1016/j.dss.2023.114010
Liu, Huan, Yao Zhang*, Yuelin Li, and Kendra Albright. "Better interaction performance attracts more chronic patients? Evidence from an online health platform." Information Processing & Management. 2023, 60, https://doi.org/10.1016/j.ipm.2023.103413
Liu, Huan, Shuman Zheng, and Dongjin Li*. "PC vs. App vs. Mweb: Price discounts' effect on customer purchases across digital channels in China." Nankai Business Review International, available online March 28, 2023, https://doi.org/10.1108/NBRI-06-2022-0064
Liu, Huan*, and F. Javier Sese. "The impact of mobile app adoption on cross-buying: the moderating roles of product category characteristics and adoption timing." Journal of Retailing, 98.2 (2022): 241-259.
Liu, Huan*, Lara Lobschat, Peter C. Verhoef, and Hong Zhao. "The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending." Journal of Retailing, 97.3 (2021): 377-393.
刘欢, 赵红*. 基于外卖 Apps 的移动终端购买意愿研究[J]. 管理评论, 2021, 33(2): 207-216.
Liu, Huan*, Lara Lobschat, Peter C. Verhoef, and Hong Zhao. "App adoption: The effect on purchasing of customers who have used a mobile website previously." Journal of Interactive Marketing, 47 (2019): 16-34.
Liu, Huan*, Lara Lobschat, and Peter C. Verhoef. "Multichannel retailing: A review and research agenda." Foundations and Trends® in Marketing, 12.1 (2018): 1-79.
Zhang, Yao, Xueying Zhang, Yuelin Li, Zhenping Lin*, Xiaoming Li, Xiaoming Tu, Yeqin Zhou, Dongfu Qian, and Huan Liu. "The utilization of mobile phones in health information seeking in rural China." Libri, 72.3(2022): 297-315.
主要学术专著：
1. Liu, Huan, and Peter C.Verhoef, "Multi/omni and cross-channel distribution", Chapter in theRESER-Elgar Encyclopedia of Service Studies, 2023.
2. Liu, Huan. OmnichannelRetailing: Mobile Channel Adoption and Digital Discounts, 2019, Groningen: Universityof Groningen, SOM Research School, p.1-185.
3. 赵红主编，《营销创新——理论.方法.案例》，高等教育出版社：北京，2015年1月第一版（负责第二章节编写）
主要学术报告与论坛：2024年第八届
营销科学与创新国际高峰论坛、中国高校市场学会学术年会暨博士生论坛2023 第七届营销科学与创新国际高峰论坛
2022
第六届营销科学与创新新国际高峰论坛
2022 中国高校市场学会学术年会暨博士生论坛
2022 AMA Summer Conference
2021 EMAC Conference
2021 AMA Summer Conference2020
第四届营销科学与创新国际研讨会暨JBR专辑学术会议（MSI 2020, online conference)2020 AMA Summer Conference
2020 EMAC, cancelled due to the Covid-19 pandemic
2019 Annual ISMS Marketing Science Conference, Rome, Italy
2019 The European Marketing Academy Conference (EMAC), Hamburg, Germany
2018 Annual ISMS Marketing Science Conference, Philadelphia, US2017 邀请汇报：Workshop on Omnichannel Retailing at IMMD, MERCUR, University of Lille, France
