Business Administration

Lianguang CUI
Associate Professor
Business Administration
Tel: 23498009
  • Biography

  • Research & Achievement

  • Projects

  • Teaching

Research Areas

Business Model Innovation,Servitization,


2006.1-2012.1, Jönköping International Business School, Jönköping University, Sweden Ph.D.

2003.8-2005.1,Göteborg University, Sweden MSc.

1998.9-2002.7,Beijing Technology and Business University, China BSc.

Professional Experience

2012.5-Present, Associate Professor, Business School, Nankai University

2006.1-2012.10,Lecturer, Jönköping International Business School, Jönköping University 

Peer-Reviewed Journal Papers


[1] Zhang Y., Cui, L., Zhang G., Sarasvathy S., Anusha, R. An exploratory of antecedents of entrepreneurial decision-making logics: The role of Self-efficacy, Optimism, and Perspective taking, Emerging Markets Finance and Trade, 2019, 55(4), 781-794

[2] Cui, L., Feng, Y., Su, S. Hertz, S. Causal or effectual? Dynamics of decision making logics in servitization, Industrial Marketing Management,  2019 , 82(1), 15-26


[1]     Cui, L., Zhang, J., Xing, J. Decision making in uncertain situations: An effectuation perspective, Nankai Business Review, 2017,20(5), 105-115. (Published in Chinese)

[2]     Cui, L., Zhang, Y., He, Y. Research on the meachnism of innovation and performance improvement: An effectuation approach, Science of Science and Management of S.&T., 2017,38(9), 68-79. (Published in Chinese)

[3]     Su I., Cui, L., Hertz, S. Assessing the performance-based logistics service model for Taiwan's heavy vehicle supply chains, Transportation Journal, 2017,56(1), 77-103.


[1]     Zhang J., Cui, L. Business models as tools: Recent developments of theoretical and empirical studies, R&D Management, 2016,28(4), 52-60. (Published inChinese)

[2]     Cui, L., Feng, Y., Zhang, J. A literature review of customer solutions and prospects, Foreign Economics & Management, 2016,38(10), 102-116. (Published in Chinese)

[3]     Feng Y., Cui, L., Zhang, H., Yang, Y., Xu, H. How manufacturer to develop effective customer solution?, Management World, 2016,17(3), 150-173. (Published inChinese)


[1]     Liu, Z., Cui, L., Yang, J., Li, Z., Gong, Yi. The institutional logics,legitimacy mechanisms and the growth of social enterprises, Chinese Journal of Management, 2015,12(4):565-575. (Published in Chinese)

[2]     Cui, L.,Zhang, J. Business Model: Concept analysis and research perspectives, Chinese Journal of Management, 2015,12(7):1240-1247. (Published in Chinese)

[3]     Wang, Y., Lu, L., Cui, L. (2015) Understanding the subject attributes of management:A practical perspective. Chinese Journal of Management, 2015,12(12):1733-1740.(Published in Chinese)

[4]     He, Y., Cui, L., Wang, Y. Knowledge schema, information screening andopposing group cognitive mechanism. Studies in Science of Science, 2015,33(10),1447-1455. (Published in Chinese)

[5]     He, Y., Cui, L., Zhang, J. The effect of interaction orientation oninnovation process: The mediating effect of innovation capability and moderatingeffect of bricolage. Nankai Business Review, 2015,18(4),96-105. (Published in Chinese)



[1]     He, H., Cui, L., Wang, J. A study of the influencing factors on exhibitorperformance from an interaction perspective: The value and contribution ofatypical visitors. Nankai Business Review, 2014,17(3), 142-151. (Published inChinese)

[2]     Pereseina, V., Jensen, L., Hertz, S., Cui, L. Challenges and conflicts insustainable supply chain management: Evidence from the heavy vehicle industry. SupplyChain Forum: An International Journal, 2014,15(1):22-32.



[1]     Li, Zhi., Liu, W., Liu, Z., Cui, L. The separation andpolymerization of spin-off entrepreneurship: A case study based on ceramicsindustry. Scientific Management Research, 2013,31(6), 60-63. (Publishedin Chinese)



[1]     Cui, L., Su,S., Hertz, S. Logistics Innovation in China, Transportation Journal. 2012,51(1),98-117.



[2]     Cui, L.,Hertz, S. Networks and capabilities as characteristics of logistics firms. IndustrialMarketing Management, 2011,40(6):1004-1011.



[3]     Cui, L.,Hertz, S., Su, S. (2010) Innovation in an international third party logisticsfirm: a strategy-as-practice perspective. Journal of Transport and Supply ChainManagement, 2010,4(1):69-88.

[4]     Qin, J., Wang, Y., Cui, L. Driven resource and radical innovation performance of themultinational corporations in China. Journal of Management Science, 23(2),28-37. (Published in Chinese)


Non-Peer-Reviewed Journal Papers:


[1]     Cui, L., He.,H. Integrating network resources to achieve service innovation. TsinghuaManagement Review, 2014,05:56-66. (Published in Chinese)


Conference Presentations

[1]     He, Y., Cui, L. Knowledge schema, information screening and opposing groupcognitive mechanism. Case Based andQualitative Research in Business Administration, Nanjing, China,2014.11.9-10.

[2]     Liu, Z., Cui, L., Yang, J., Li, Z. The institutional logics, legitimacymechanisms and the growth of social enterprises. Case Based and Qualitative Research in Business Administration, Nanjing,China, 2014.11.9-10.

[3]     Cui, L., He,H., Yun, L. Network resources combination in the service innovation process. Case Based and Qualitative Research inBusiness Administration, Nanjing, China, 2013.11.9-10.

[4]     Cui, L., Hertz,S. Development of interactioncapability at logistics firm. The 27th IMP conference, Glasgow, Scotland, 2011.8.

[5]     Cui, L. Theimpact of interaction capability development on logistics innovation, Proceedings of 23rd NOFOMA Conference,Wuhan, China, 2011.7.

[6]     Cui, L. Acontent analysis of third party logistics research trends and developments,Proceedings of 23rd NOFOMA Conference, Wuhan, China, 2011.7.

[7]     Su, S., Hertz, S., Cui, L. Developing a conceptual framework for logistics innovationat 3PL firms - A case study approach, Proceedings of POMS 22nd AnnualConference, Nevada, USA, 2011.4.

[8]     Jensen, L., Hertz, S., Cui, L. Outsourcing to TPL firms:Present customers as decision criteria. The27th IMP Conference, Glasgow, Scotland, 2011.8.

[9]     Cui, L., Su,S., Hertz, S. Logistics Innovation in China. GCSCL 2010 InternationalConference on Greater China Supply Chain and Logistics. Chendu, China, 2010.11.

[10] Cui, L., Hertz,S. Network Development of Logistics Firms. Proceedingsof The 26th IMP Conference: Business Network- Globality, Regionality,Locality. Budapest, Hungary, 2010.9.

[11] Borgström, B., Hertz, S., Cui, L. A critical evaluation ofservice innovation processes, Proceedings of The 26th IMP Conference, Budapest, Hungary, 2010.9.

[12] Hertz, S., Cui, L. Competence and network development oflogistics firms, Proceedings of 22nd NOFOMA Conference, Kolding, Denmark, 2010.7.

[13] Cui, L., Hertz,S., Su, S. Factors influencinglogistics innovation at logistics firms, Proceedings of 22nd NOFOMAConference, Kolding, Denmark,2010.7.


Books and Chapters

[1]   Cui, L. Strategizingin international third party logistics firms: In search of Practice. Jönköping:Jönköping International Business School, 2011. (Participatein Writing)


[1]     2014-2016, Nankai University Asia Researchcenter, Mechanism Study of How Managerial Information Processing InfluencesStrategic Decision Making - A Cognitive Perspective (PI)

[2]     2013-2015, Tianjin Planning Office ofPhilosophy and Social Science, Research on productive service innovationmechanism and performance (PI)

[3]     2012-2014, Fundamental Research Funds forthe Central Universities, A study of business model evolution process andmechanism (PI)


Undergraduate:International Business and Management (In English),

   Logisticsand Supply Chain Management (In English),

Master:Management (MBA, In English)

PhD:Research Methodologies in Management (In Chinese)