Biography
Research & Achievement
Projects
Teaching
Researchon Business Model, Marketing Management Innovation, Marketing ChannelManagement
1997.9-2001.6,PhD in Economics, School of Economics, Nankai University
1992.9-1995.6,Master of Economics, Nankai Institute of Economics, Nankai University
1980.9-1984.6,Bachelor of Economics, School of Economics, Shandong University
1998.8-Present,Associate Professor, Professor, Doctoral Supervisor in School of Business,Nankai University
1984.7-1998.8,Lecturer, Associate Professor in Tianjin Institute of Financial and CommercialManagement
Peer-Reviewed Journal Papers
2011
[1] Zhang Y., An X. TheMissing Business Ethics: The Research on Business Model from the Perspective ofEthics. PKU Business Review.2011, No.10:70-72. (Published in Chinese)
[2] Zhang Y. Operation Qualityis the Key of Enterprises’ Sustainable Development: Micro Consideration of the EconomicGrowth Mode’s Transformation. Research on Chinese Business ManagementInnovation.2011:32-36. (Published in Chinese)
Books and Chapters
[1] Michael Levy, Barton A. Weitz., ZhangY. Q. Essentials of Retailing. China Machine Press, 2009. (Monograph)
[1] 2012.1-2013.12,Tianjin Social Science Planned Project, The Research on Tianjin Scientific andTechnological Enterprises’ Business Model Innovation(PI)
Undergraduate: Channel Management
Master: Marketing Management
