Digital platforms, sustainable marketing, social communication

Digital platforms, sustainable marketing, social communication

Service Marketing andTourism Management/ Happiness Industry

Marketing,Brand Management

Consumer Behavior, Digital Marketing, Visual Marketing, Prosocial Behavior

Omnichannel/multichannel retailing, digital marketing, consumer behavior in online communities

Service Marketing,Relationship Marketing, Marketing Strategy

Digitalization and AI-enabled Marketing, Intelligent Product Design and User Experience, Human-AI Collaborative Decision-Making, Marketing Strategy for Digital Platforms, Customer Relationship Management, Marketing Channel Management

ServiceEnterprise Internationalization.

Researchon Business Model, Marketing Management Innovation, Marketing ChannelManagement

E-WOM marketing, digital marketing, user-generated content (UGC)