Hongyu FU

Lecturer
Marketing

Email：fu295@nankai.edu.cn

Tel:

Research Areas

Digital platforms, sustainable marketing, social communication

Purdue University Ph.D. in Quantitative Marketing 2019 - 2025

Purdue University M.S. in Economics 2019 - 2021

Jiangnan University M.S. in Science of Business Administration 2015 - 2018

Jiangnan University B.S. in Science of Business Administration 2011 - 2015

Assistant Professor of Marketing, Nankai University, 2025 September -

2023 AMA-Sheth Foundation Doctoral Consortium Fellow

2023 INFORMS Marketing Science Doctoral Consortium Fellow

2023 & 2024 Krannert Doctoral Research Award

2019 - 2024 Krannert Marketing Scholar Award for Doctoral Study