Academic Thesis:
[1]Wang J.,Tuo Y.,Bai C.,Song R..(2024).The Construction Mechanism Research on Organizational Context Creativity in the Age of Digital Intelligence:A Multi-case Analysis of Four Chinese Cultural and Tourism Enterprises.Nankai Business Review,27(09):4-16.(Selected as "Typical Case Study Achievement" of the Ministry of Education's Degree and Graduate Education Development Center in 2025, reprinted in full in the 4th issue of "Tourism Management" (Management ·2025) of the Renmin University of China Reprint of Newspapers and Periodicals)
[2]Wang J.,Bai C.,Tuo Y.,Yu C..(2023).How does Metaverse Innovate the Enterprise Context? A Dual Case Study of Disney and Mihoyo.Foreign Economics & Management,45(03):70-85.
[3]Chen Y.,Wang J..(2023).The Well-being Value of Tourism Industry: A Discussion from the Demand Side to the Supply Side.Tourism Tribune,38(06):9-11.
[4]Wang J..Research on the Creation of Well-being Value in Cultural and Tourism Enterprises.2024 Shanghai Business School "Pan-Tourism and Hotel" International Scholars' "Shangshang" Forum and the first Academic Forum for Tourism Management Postgraduates. Shanghai, October 20,2024. (Achieved "Outstanding Paper" Award)
[5]Wang J.,Bai C.,Song R..Context-based Organizational Creativity:A Multi-Case Study.Parallel Forum of the 2023 Tourism Case Study Seminar on "Transformation and Innovation of Cultural and Tourism Enterprises". Tianjin,July 8,2023.
[6]Wang J.,Bai C.,Xue M..Creating an Explorer's Paradise: Research on the Construction Mechanism of Virtual-Real Fusion Context of the Metaverse - A Dual Case Study Based on Disney and MiHoYo. "Happiness Industry and Tourist Happiness" Sub-forum of the 2022 Annual Conference of Tourism Science. Shanghai,July 10,2022.
[7]Wang J.,Bai C.,Yu C..Value Co-creation Mechanism of Online Tourism Service Platform:A Case Study Based on the Dual System Theory. Forum on "Online New Cultural Tourism and Intelligent Services" at the 2021 China Tourism Research Annual Conference of Tourism Journal. Shanghai,November 13,2021.
[8]Yu C.,Wang J.,Zhu J.. How can Manufacturing Enterprises Build Organizational Agility in the Context of Digital Transformation? A Multi-case Study based on the Perspective of Digital Platform Capabilities.The First Digital Economy Symposium of the Institute of Economics, School of Social Sciences, Tsinghua University (2024) and the Founding Conference of the Digital Economy Innovation Special Committee of the China Information Economics Society.Beijing,September 22,2024.
[9]Zhang J.,Bai C., Tuo Y.,Wang J.. Breaking the "Uniformity of All Towns":How Can Tourism Enterprises Generate New product Creativity? --Case Study Based on Wuzhen.2024 Tourism Case Study Seminar.Dalian,April 27,2024.
[10]Wang J.,Bai C..Tourism Information Service Experience Risk Identification and Prevention:A Multi-case Study  Based on Value Co-destruction.ENTER22 e-Tourism Conference.Tianjin,January 11,2022.

Research Report:
[1] "Research Report on the Integration of Intangible Cultural Heritage Homestay Tourism (2025)", jointly released by "WaCLab" Well-being and Creativity Laboratory (Nankai University) and the China Tourism Association, May 27, 2025, ranked 6/10.
[2] "Research Report on the Integration of Intangible Cultural Heritage Lantern Festival and Tourism (2025)", jointly released by "WaCLab" Well-being and Creativity Laboratory (Nankai University) and the China Tourism Association, April 15, 2025, ranked 5/10.
[3] "Report on Innovation and Creativity of China's Cultural and Tourism Economy (2024)", jointly released by the Research Institute of China Media Group, the Finance and Economics Program Center of China Media Group, China Tourism Association, and "WaCLab" Well-being and Creativity Laboratory (Nankai University), November 30, 2024. Broadcast on the "China Cultural Tourism Economy Grand Ceremony" at Finance Channel of China Media Group, published on the 6th issue of 2024 of "China Audio-Visual" Journal hosted by China Media Group,ranked 10/26.
[4] The "Research Report on the Value of Douyin's 'Hundred-Thousand-Million' Project in Guangdong" was presented by "WaCLab" Well-being and Creativity Laboratory (Nankai University), who was invited to fully participate in the "Douyin's Hundred-Thousand-Million 'Project in Guangdong" initiative. They conducted in-depth investigations and research throughout Guangdong Province and collaborated with the Corporate Social Responsibility Department of Douyin Group to complete the research report, December 23, 2024, ranked 9/14.

1. The Youth Project of Tianjin Philosophy and Social Sciences Planning, "Research on the Context-driven Innovation Mechanism of Tianjin Manufacturing Enterprises from the Perspective of Future Industry Competition", Tianjin Philosophy and Social Sciences Work Office, with a funding amount of 10,000. December 2025 - Now, Principle Investigator.
2. The Youth Project of Shandong Provincial Social Science Planning Research, "Research on Generative Innovation of Shandong Humanoid Robot Enterprises Empowered by Multimodal AI" (25DGLJ18), supported by the Office of Philosophy and Social Sciences of Shandong Province, with a funding amount of 30,000. September 2025 - Now, participation ranked 3/5, participated in project application, enterprise research interviews, case research paper writing and pulish.
3. The major statistical project "Research on Statistical Monitoring of Strategic Emerging Industries and Future Industries in Industry" (2025ZX06), National Bureau of Statistics, with a funding amount of 100,000. September 2025 - October 2026, participation ranked 5/5, participated in project application, enterprise research interviews, research report writing, project closure.
4. The Major Project of the National Social Science Foundation of China, "Research on the Enhancement of National Well-being Index by Cultural Industry and Tourism" (20ZD04), National Office of the Leading Group for the Planning of Arts and Sciences, with a funding amount of 600,000. July 2020 - December 2025, participation ranked 13/26, participated in enterprise research interviews, case research paper writing and pulish, project closure.
5. The National Natural Science General Program Project "Research on the Impact Mechanism and Enhancement Strategies of Artificial Intelligence Technology on Tourists' Well-being" (72172067), National Natural Science Foundation of China, with a funding amount of 500,000. January 2022 - December 2025, participation ranked 6/7, participated in project application, enterprise research interviews, case research paper writing and pulish.
6. The Original Textbook Construction and Cultivation Project for Philosophy and Social Sciences in Colleges and Universities in the New Era, "Chinese Cultural Tourism Creativity Tutorial", Ministry of Education of the People's Republic of China, with a funding of 50,000. April - December 2025, participation ranked 5/10, secretary of the course writing group.
7. The research project "Research Report on the Integrated Development of Intangible Cultural Heritage and Tourism" , Intangible Cultural Heritage Department of the Ministry of Culture and Tourism of the People's Republic of China, with a funding of 150,000. January - December 2025, participation ranked 9/12, participated in enterprise research interviews, research report writing.
8. The research project on macro decision-making in culture and tourism, "Research on the Innovation of Business Forms and Practical Paths for the Deep Integration of Intangible Cultural Heritage and Tourism" (2025HGJCK06), China Tourism Academy, with a grant of 15,000. April - October 2025, participated in the research and the writing of the research report.
9. Research project "Report on Innovation and Creativity of China's Cultural Tourism Economy", Finance and Economics Program Center of China Media Group, cooperative project (non-funded). September 2024 - January 2025, participation ranked 10/26, participated in enterprise research interviews, research report writing.
10. The research project "Social Value of Guangdong Rural Cultural Tourism Support Action" was funded by Douyin Group with a funding of 500,000 yuan. December 2023 - December 2024, participation ranked 9/14, participated in enterprise research interviews, research report writing.
11. The research project "Selection of Check-in Spots for Beautiful Villages" was funded by Douyin Group with a funding of 260,000. July - September 2023, participated in enterprise research and the design of indicators for beautiful villages, scenic spots, hotels, and homestays.
12. The research project "Strategic Planning for 2023-2025 and Optimization of Long-Term Goals for 2035" was funded by CYTS Holdings Co., Ltd. with a funding of 150,000. September 2022 - July 2023, participated in the writing of the strategic plan, research interviews, and data collection work.
13. Research projects on "Strategic Framework and Action Countermeasures for the Construction of the Experimental Zone of Tianjin as an International Consumption Center City (Center of Beijing-Tianjin-Hebei)" and "Investigation and Research Project on Accelerating the Cultivation and Construction of the Florence Town Business District in Tianjin as an International Consumption Center City", Witte Group, with a funding amount of 100,000, July 2022, participated in enterprise research interviews, research report writing, and data collection work.
14. "Comprehensive Tourism Development Plan for Yutian County, Hotan Prefecture, Xinjiang Uygur Autonomous Region", Yutian County Culture, Sports, Radio, Television and Tourism Bureau, Hotan Prefecture, Xinjiang Uygur Autonomous Region, Funding 1 million. June 2021 - January 2023, participated in the planning writing and scenic area research.
15. The Tianjin Postgraduate Research Innovation Project "Research on the Helping Behaviors of Destination Residents: Motivation and Its Impact on Their Subjective Well-being" (2020YJSB018), funded by the Tianjin Municipal Education Commission, with a funding of 10,000. December 2020 - December 2022, participated in the interview recording work.
16. The professional degree postgraduate teaching case project "Education through Entertainment: Development and Design of Beautiful Children's World Tourism Products", Nankai University, with a funding amount of 15,000. June 2021 - June 2022, participated in the writing of the project application form, the main text of the teaching case, and the teaching usage instructions.
17. Evaluation Report on the Development of the "Greater Guilin Ecological Leisure Tourism Premium Route", Guilin Municipal Bureau of Culture, Radio, Film and Tourism of Guangxi Zhuang Autonomous Region, with a funding of 150,000. June - August 2020, participated in the research and data collection work of the scenic area.

(2017 - 2020)
Required courses for professional education:
1. Management
2. Enterprise Strategic Management
3. Introduction to E-commerce
4. Case Studies in Enterprise Management (Comprehensive)
5. Market Research and Forecasting
6. Sales Management

Elective courses for professional education:
1. Management English
2. Service Operations Management
3. Corporate Governance
4. Marketing Channel Management