Family Business strategy of Rural-Origin Founders in China

Topic：Family Business strategy of Rural-Origin Founders in China

Lecturer：Renfei Gao

Date：2023/6/1   15：00-16：30 （Beijing）

 Abstract：

 How socially discriminated business leaders use families to overcome their market disadvantage. In the Chinese context, business founders with family backgrounds of rural origin -- rural founders -- are discriminated against in China's urban-rural gap. From the perspective of family embeddedness, rural entrepreneurs are more likely to use family members in their leadership teams, which is mitigated by the social prestige they achieve. Subsequently, the use of family members is more likely to contribute to the performance of businesses led by rural founders.