讲座题目：Selling or Pay-Per-Use Model Choice for Complementary Products
讲座人：王康周 教授
主持人：李勇建 教授
讲座时间：2024年5月14日16：00
讲座地点：南开大学商学院A501-2
讲座摘要：
In this paper, we investigate the manufacturers’ model choices between selling and PPU models for complementary products. To address this, we consider a market with two strictly complementary products that have same production costs. Our findings reveal that, whether complementary products are offered by an integrated manufacturer or two independent manufacturers, both products are offered as PPU services when the operating cost is low, one is sold and the other is offered as PPU service when the operating cost is at a middle range, and both are sold when the operating cost is high. Notably, compared with the integrated case, complementary products are more likely to be both offered as PPU services in the nonintegrated case. Moreover, we extend the model to setting of complementary products with different production costs. In the integrated case, the manufacturer will not provide both products as PPU services, instead, he prefers to provide the high-cost product as PPU service and sell the low-cost product when the operating cost is low. In the nonintegrated case, when the operating cost is at a middle range, high-cost manufacturer prefers to choose the PPU model and low-cost manufacturer prefers to choose the selling model. Additionally, we extend the model in some perspectives, including the pooling efficacy and the characterization of customer usage.
讲座人简介：
王康周，兰州大学教授、博导，教育部青年长江学者。从事服务型制造、共享制造等的运营与供应链管理研究。在国际顶级期刊POM等发表论文40余篇，主持多项国家和教育部项目，获国家级教学成果二等奖、甘肃省高等教育教学成果一等奖、上海市和甘肃省的哲学社会科学优秀成果二等奖等。任多个学术组织常务委员等，分别任《工程管理科技前沿》、《工业工程》和《工业工程与管理》领域负责人、领域主编、编委。
